It Is In Your Genes Idantite Dinamik by Bianka Foldi and Robert Valoczi

It Is In Your Genes Idantite Dinamik by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2023

It Is In Your Genes Idantite Dinamik

by Bianka Foldi and Robert Valoczi

Client: Genecontact

A' Design Award Bwonz Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #144669

View at A' Design Award Press Release Award Badge

Colors

The Design

About It Is In Your Genes Idantite Dinamik

Yo te kreye idantite mak sa a pou yon sèvis jenotip, kote yo ka detekte predispozisyon pou maladi jenetik posib. Menm jan ak estrikti ADN, konsèp konsepsyon an te bati sou yon sistèm kòd, sètadi kòd Morse ki fèt espesyalman pou reprezante lèt alfabè yo. Nenpòt mo ka vizyalize fason sa a, vire yon logo estatik nan yon idantite dinamik. Logo a, ki se non kliyan an ekri pa kòd yo, pran fòm nan estrikti doub-helikal nan ADN la. Sa a se ki jan biznis la nan Kliyan an reflete tou de konseptyèlman ak vizyèlman nan idantite a.

The Recognition

About the A' Design Award Bwonz

It Is In Your Genes Idantite Dinamik se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann It Is In Your Genes Idantite Dinamik pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. It Is In Your Genes Idantite Dinamik satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon