Portal Beoplay Kanpay Piblisite by Kutuko Studio

Portal Beoplay Kanpay Piblisite by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Platin in Fim Competition Category.

PlatinFim· 2023

Portal Beoplay Kanpay Piblisite

by Kutuko Studio

Client: Kutuko Studio SL

A' Design Award Platin Winner in Fim Category

2,477,997
Verified Award Winner
Verify Award Status for #144874

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Portal Beoplay Kanpay Piblisite

Li se yon kanpay pou ankouraje ekoutè Beoplay Portal li yo. Streamers yo pataje pwodiksyon an pou fè l tounen viral. Dapre reklamasyon Son ki fòme mond ou a, yo te gen pou kreye 5 senaryo alizyon kategori nan endistri a jwèt videyo. Anplis de sa nan gen yon gwo enpak vizyèl, eksperyans la te elve nan yon konpetisyon pou kote objè fetich kache nan chak ankadreman. Ekip la te fè fas ak yon konsepsyon milti-senaryo kote protagonist a te pwodwi a ak eksperyans nan sèvi ak li.

The Recognition

About the A' Design Award Platin

Portal Beoplay Kanpay Piblisite se yon ganyan A' Design Award Platin, yon rekonesans ki gen anpil prestij yo bay design ki vrèman eksepsyonèl, elegan e mayifik. Ganyan Platin yo se mèvèy kreyasyon, prèv limit kreyativite entelektyèl, e yo montre pwofesyonalis san parèy ak jeni designer yo. Yo atann design sa yo pou se travay ki pi renome yo ki defini estetik yon epòk, ki kontribye nan byennèt sosyete a e ki pouse limit atizay, syans, design ak teknoloji. Portal Beoplay Kanpay Piblisite montre yon nivo ekselans ki depase limit e san dout li fè mond lan vin pi bon gras ak karakteristik avantaje ak valab li yo. Portal Beoplay Kanpay Piblisite se yon travay ki ganyen A' Design Award Platin ki reveye dezi, ki enspire, ki eksite, ki fè moun kontan e ki bay gwo kè kontan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Dimensions & Packaging: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Tags: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Production Technology: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Design Challenge: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Research: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Inspiration: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Project Duration: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Operation Flow: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patents: Kutuko Studio SL
Team Members: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Image Credits: Boutique Visual Kutuko Studio, Beoplay Portal, 2022