Dizayn Grundig Heinzelmann Limited Edition Fim Animasyon Pwomosyonèl pa Digital Panorama se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Platin nan Kategori Konpetisyon Fim.
PlatinFim· 2021
Grundig Heinzelmann Limited Edition Fim Animasyon Pwomosyonèl
Kliyan: Digital Panorama
Gayan A' Design Award Platin nan Kategori Fim
Gayan Pri Verifye
Verifye Estati Pri pou #118526Konsepsyon an
Konsènan Grundig Heinzelmann Limited Edition Fim Animasyon Pwomosyonèl
Grundig Heinzelmann Limited Edition se yon fim animasyon pwomosyonèl ki te kreye pou yon radyo ki enspire de yon konsepsyon istorik. Radyo Heinzelmann nan te prezante an 1946 kòm yon radyo an bwat bwa ki te fèt san tib. Fim nan reentèprete eritaj sa a atravè yon monn kote bwa ak metal bwose viv an amoni. Tout eleman yo te modle epi anime nan espas twa dimansyon avèk grafik òdinatè. Fim nan dire swasant segond an wo definisyon konplè epi li fini nan yon chanm ki gen yon atmosfè retwo men modèn.
Rekonesans lan
Konsènan A' Design Award Platin
Grundig Heinzelmann Limited Edition Fim Animasyon Pwomosyonèl se yon ganyan A' Design Award Platin, yon rekonesans ki gen anpil prestij yo bay design ki vrèman eksepsyonèl, elegan e mayifik. Ganyan Platin yo se mèvèy kreyasyon, prèv limit kreyativite entelektyèl, e yo montre pwofesyonalis san parèy ak jeni designer yo. Yo atann design sa yo pou se travay ki pi renome yo ki defini estetik yon epòk, ki kontribye nan byennèt sosyete a e ki pouse limit atizay, syans, design ak teknoloji. Grundig Heinzelmann Limited Edition Fim Animasyon Pwomosyonèl montre yon nivo ekselans ki depase limit e san dout li fè mond lan vin pi bon gras ak karakteristik avantaje ak valab li yo. Grundig Heinzelmann Limited Edition Fim Animasyon Pwomosyonèl se yon travay ki ganyen A' Design Award Platin ki reveye dezi, ki enspire, ki eksite, ki fè moun kontan e ki bay gwo kè kontan.
Dèyè Konsepsyon an
Dosye Laprès
Kredi, manm ekip ak detay teknik konseptè a bay.
- Pwopriyete Inik
- Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
- Dimansyon & Anbalaj
- 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
- Etikèt
- Grundig, Heinzelmann, Radio, Animation, Digital Panorama
- Teknoloji Pwodiksyon
- %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
- Defi Dizayn
- The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
- Rechèch
- Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
- Enspirasyon
- Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
- Dire Pwojè
- Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
- Fliks Operasyon
- This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
- Patant
- Copyrights belong to Arcelik A.S, 2019
- Manm Ekip
- Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR - Kredi Imaj
- Video Credits: Emre GOREN
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