Pepsi Expo 2020 Bwat Bwason by PepsiCo Design and Innovation

Pepsi Expo 2020 Bwat Bwason by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Platin in Dezayn Anbalaj Competition Category.

PlatinAnbalaj· 2021

Pepsi Expo 2020 Bwat Bwason

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Platin Winner in Anbalaj Category

161,122

Verified Award Winner

Verify Award Status for #118927

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Expo 2020 Bwat Bwason

Pepsi Expo 2020 se yon seri bwat bwason edisyon limite ki te kreye pou komemore Expo 2020 Dubai. Twa desen ko-mak yo gen tèm ki baze sou opòtinite, mobilite ak dirabilite. Chak bwat pote yon konpozisyon abstrè ak ilistrasyon vibran ki ranje ozalantou yon figi santral estilize. Ilistrasyon yo rete plat pou kite imaj yo louvri pou entèpretasyon. Chak sou-tèm rakonte yon istwa ki soti nan diferan kilti, eksperyans ak orijin. Bwat yo fèt pou sèvi kòm yon fenèt sou lavni ak kòm yon fason pou ankouraje konvèsasyon sou yon echèl mondyal.

The Recognition

About the A' Design Award Platin

Pepsi Expo 2020 Bwat Bwason se yon ganyan A' Design Award Platin, yon rekonesans ki gen anpil prestij yo bay design ki vrèman eksepsyonèl, elegan e mayifik. Ganyan Platin yo se mèvèy kreyasyon, prèv limit kreyativite entelektyèl, e yo montre pwofesyonalis san parèy ak jeni designer yo. Yo atann design sa yo pou se travay ki pi renome yo ki defini estetik yon epòk, ki kontribye nan byennèt sosyete a e ki pouse limit atizay, syans, design ak teknoloji. Pepsi Expo 2020 Bwat Bwason montre yon nivo ekselans ki depase limit e san dout li fè mond lan vin pi bon gras ak karakteristik avantaje ak valab li yo. Pepsi Expo 2020 Bwat Bwason se yon travay ki ganyen A' Design Award Platin ki reveye dezi, ki enspire, ki eksite, ki fè moun kontan e ki bay gwo kè kontan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pepsi EXPO 2020 Dubai LTO cans represent a window into the future, envisioning how opportunity, mobility and sustainability converge in a world of different cultures, experiences and backgrounds. With these eye-catching, thought-provoking designs, we are excited to stimulate conversation on a global scale. The brief was to create three limited edition specially themed designs co-branded with Pepsi x Expo, to commemorate Expo 2020 Dubai and the three subthemes of opportunity, mobility and sustainability.
Tags: Packaging, Beverage
Inspiration: The abstract compositions feature vibrant illustrations around a stylized central figure that have been deliberately kept flat to encourage open-ended imagination. The design recognizes how the future could look very different from one person to another, and every subtheme embedded in each design tells a unique story based on different cultures, experiences and backgrounds.
Team Members: PepsiCo Design & Innovation

Read the Press Release