Dizayn Restless Chopsticks Tabl pa Marko Stanojevic se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Bwonz nan Kategori Konpetisyon Vasel.
BwonzVasel· 2023
Restless Chopsticks Tabl
Kliyan: UMA Network Ltd
Gayan A' Design Award Bwonz nan Kategori Vasel
Gayan Pri Verifye
Verifye Estati Pri pou #145167Konsepsyon an
Konsènan Restless Chopsticks Tabl
Uma se yon konpayi kapital risk Hong Kong ki konsantre sou ekonomi kreyatif. Chopsticks M'enerve yo te fèt kòm yon objè souvni, ki reprezante valè konpayi an nan envesti resous yo fè yon chanjman. Logo konpayi an sanble ak yon batman sou yon liy plat, ki te entegre nan yon chopstick plat-aliyen. Pati devan yon baton toujou leve epi li kenbe lwen sifas tab la, retire bezwen pou rès baton an. Puls la fèt pou toujou rete ase separe, pa fè kolizyon, epi li fonksyonèl valab pou ranmase manje a, desann nan ti mòde ki pi egzijan yo.
Rekonesans lan
Konsènan A' Design Award Bwonz
Restless Chopsticks Tabl se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Restless Chopsticks Tabl pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Restless Chopsticks Tabl satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Dèyè Konsepsyon an
Dosye Laprès
Kredi, manm ekip ak detay teknik konseptè a bay.
- Pwopriyete Inik
- The body of a chopstick is divided into sections: one at top is held by hand and the other one at the tip comes in contact with food and mouth, with an overlooked neutral zone between them. This zone is where the design intervention took place - a ‘distancer’ shaped like the company logo (a Pulse on the flat line) was inserted, elevating the tip of the chopstick away from the surface however it dropped down, eliminating the need for a chopstick rest. This is done, regarding the positioning and size, so that the chopsticks remain functional and do not collide when in use.
- Dimansyon & Anbalaj
- The product is 260mm long, with 7.5mm width at the back end and 3.5 at the front. The Pulse segment itself is 25mm long and 13.5mm wide between the maximum-distance points. This makes the front end always elevated from the surface by a minimum of 5.5mm.
- Etikèt
- Tableware, chopsticks, utensils, tradition, narrative design, memento object
- Teknoloji Pwodiksyon
- The product is made of titanium with bi-color titanium coating (dark gray and gold), all food-grade. Surface is polished in two steps allowing for two finishes.
- Defi Dizayn
- It was a challenge to transform an ordinary object, a pair of chopsticks, into a future-proofing tradition and contemporized heritage. Their beautiful simplicity is only disturbed by the fact that a third object is actually needed in the etiquette of how they are used - a chopstick rest. This contradiction of “clean two that actually need a third” to work properly made the design direction clear: find a way for the purpose that the chopstick rest is for to be fulfilled, but without the rest.
- Rechèch
- Remaining true to East Asian heritage, the Pulse (life) segment is titanium coated in golden color with polished surface finish, while the straight parts (flat line) of the chopstick are titanium coated in matte dark gray with brushed finish to create contrast between the two. Each polishing and titanium-gold coating of the Pulse is on purpose done in a low controlled manner against highly controlled and repetitive-mass-production feel of the brushed, dark-gray flat line parts of the object. Allowing shiny, golden randomness to happen is in tune to the actual beauty of randomness of a real life. Finally, on a very concrete level, it makes each chopstick piece unique and special.
- Enspirasyon
- UMA is a Hong Kong venture capital company focused on creative economies. The task was to design a multi-facetted communication object representing the company's values (invest resources to make a change), but also to be able to function independently in a retail environment. A set of chopsticks, iconic and recognizable, culturally relevant, was a chosen as a topic. UMA logo, a Pulse on the flat line, was embedded into a flat-lined chopstick becoming its' functional, aesthetical and communication core, all in one stroke.
- Dire Pwojè
- Hong Kong SAR, China
- Fliks Operasyon
- Chopsticks with no rest :)
- Patant
- UMA Network Limited
- Kredi Imaj
- UMA Network Limited
Esponsorizasyon
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