A Inc Idantite Antrepriz by Yu Morisawa is a highly esteemed winner of the very prestigious 2023 A' Design Award Fè in Grafik Competition Category.

FèGrafik· 2023

A Inc Idantite Antrepriz

by Yu Morisawa

Client: A Inc

A' Design Award Fè Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #145279

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Colors

The Design

About A Inc Idantite Antrepriz

A Inc se yon pwogram idantite antrepriz ki te kreye pou yon konpayi ki baze nan Tokyo. Idantite a bati alantou yon sèl lèt A ki fòme ak liy koulè. Liy yo reprezante enèji ak potansyèl chak moun ki enplike nan konpayi an. Liy ki chevoche yo montre kijan konpayi an pran fòm atravè yon divèsite preferans. Idantite a aplike sou kat biznis ak anvlòp, epi chak moun ka chwazi yon koulè li pi renmen. Koulè anvlòp yo ka matche ak moun k ap resevwa yo. Logo a anbose pou kenbe koulè fò yo nan yon fason sibtil.

The Recognition

About the A' Design Award Fè

A Inc Idantite Antrepriz se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann A Inc Idantite Antrepriz pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte A Inc Idantite Antrepriz pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals.
Dimensions & Packaging: Business card
Width91mm, Height55mm

Envelope
Width235mm, Height120mm
Tags: limitless energy, potential, a range of colors, stripes, diversity
Production Technology: In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
Design Challenge: Design a single letter A as a logo.
Research: I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate.
Inspiration: Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.

The meanings invested in the logo are

1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences.
Project Duration: Completed in Tokyo in 2020. Since then, we have continued to refine it.
Operation Flow: Understanding of identity
Company motivation
Visualization of company image
recruiting
Image Credits: Photographer / Ryo Yasumoto