I Park The Urban Espas Kiltirèl Konplèks by Euna Park

I Park The Urban Espas Kiltirèl Konplèks by Euna Park is a highly esteemed winner of the very prestigious 2023 A' Design Award Ajan in Achitekti Competition Category.

AjanAchitekti· 2023

I Park The Urban Espas Kiltirèl Konplèks

by Euna Park

Client: Cre-Te

A' Design Award Ajan Winner in Achitekti Category

18,033

Verified Award Winner

Verify Award Status for #145358

View at A' Design Award Press Release Award Badge

Colors

The Design

About I Park The Urban Espas Kiltirèl Konplèks

Pwojè a se pi gwo konplèks biznis-komèsyal-kiltirèl nan Seoul e li se premye pwojè nan mond lan pou yon gwo mak mèb Swedish antre nan kapital la. Enstalasyon travay yo, ki reprezante yon gwo pòsyon nan pwogram nan, yo te fèt ak premye konsèp nan biwo ap viv an liy ak chanjman nan mòd vi akòz pandemi an. Li planifye kòm yon espas travay endepandan ak rezidansyèl, ak yon sèl-stop tout otou sèvis tankou kilti, lwazi, fè makèt, ak manje yo posib, ki pèmèt lavi endepandan.

The Recognition

About the A' Design Award Ajan

I Park The Urban Espas Kiltirèl Konplèks se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann I Park The Urban Espas Kiltirèl Konplèks pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. I Park The Urban Espas Kiltirèl Konplèks se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is the largest business-commercial-cultural complex in Seoul, and is the world's first project by a large Swedish furniture brand to enter the capital. The work facilities, which account for a large portion of the program, were conducted with the first live-office concept in line with the lifestyle changed due to the pandemic. It is planned as an independent work and residential space, and one-stop all-round services such as culture, leisure, shopping, and food are possible, enabling independent life.
Dimensions & Packaging: Site area : 301,337m2, Building area : 21,484m2, Building height : 90m, Scale : B1F-B6F, 1F-21F, 598 office units
Tags: High-end, Office, Shopping mall, One stop service, Hospitality, Lifestyle, Park
Production Technology: It actively introduced eco-friendly energy as a heat source of geothermal and solar energy more than twice as much as other projects. They were careful in selecting construction processes and finishing materials to match the first grade of eco-friendly leads. Eco-friendly finishing materials were conducted through active consultation with the Dutch parent company from the beginning of the project and voted for mou in 2019, before the construction. For exterior materials, the environment, maintenance, and sustainability were considered by avoiding metal materials and actively reflecting clay-based ceramics and tiles.
Design Challenge: It is a project that most actively reflects lifestyle changes caused by the pandemic, and the biggest challenge was to propose a new type of office that allows both work and housing. The market evaluation was by far the best, and about 600 units in three days drew a response from the market. Based on this antipathy, Seoul now has a new category for the live-office. A large Swedish furniture brand will also open a warehouse-type store in the city center of the capital for the first time in the world. Swedish furniture brand company itself will be a big challenge.
Research: Master of the Seoul National University, Sohn Soo-min: A Study on the Changes in Consumption Sales and Influencing Factors in Seoul's Residential Area Using Big Data around COVID-19.
Inspiration: "Big Box & Down Town Village" The project was to create a community valley with downtown functions in Godeok Biz Valley, which is focused on work. The priority was to create a village that contains various programs in a simple mass with a safe artificial environment by approaching it from the perspective of lifestyle, not formative emphasis. In this process, collaboration with a large Swedish furniture brand and distributors was carried out, and a step-by-step design process was established by market logic.
Project Duration: The project is located in the central district of Godeok Biz Valley, the center of the eastern economy, and the entire cluster leads the market value of the eastern part of Seoul and the surrounding city center. Initially, it began as an international phenomenon in 2017 and was changed to a work-oriented complex facility in 2018 due to the replacement of implementers. Construction began in August 2020 and is currently underway with the aim of completing it in November 2024, and it is the largest project invested in a single-scale building in Seoul.
Operation Flow: The design first consisted of a village with various lifestyle programs other than a large Swedish furniture brand in a huge simple space. In addition, as business facilities were added, morphological awareness became important as it became twice the existing volume. It is divided into two parts: a horizontal mass in the lower part of the lifestyle village and a vertical mass in the form of a bridge, a life office, to actively advocate LESS IS MORE. This shows the design pleasure and clarity of simplicity.
Team Members: Yongsu Lee
Euna Park
Ean D
Image Credits: Image #1, 2, 3, 4, 5: JK MIRAE
Video credits: JK MIRAE