Dukang Liquor Anbalaj Boutèy Likè by Tiger Pan

Dukang Liquor Anbalaj Boutèy Likè by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2023

Dukang Liquor Anbalaj Boutèy Likè

by Tiger Pan

Client: Luoyang Dukang Wine Group Co., Ltd

A' Design Award Ajan Winner in Anbalaj Category

32,379

Verified Award Winner

Verify Award Status for #145418

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dukang Liquor Anbalaj Boutèy Likè

Dukang Liquor se yon konsepsyon anbalaj pou yon baijiu chinwa. Boutèy la fòme soti anwo rive anba pou kreye pwofil abstrè Cao Cao, yon estrateji militè istorik ak poèt ki vè li yo te bay mak la non li. Bouchon an fè sonje chapo ofisyèl yo te konn mete nan peryòd apre dinasti Han lan, epi kò a eskilte tankou yon wòb, sa ki bay tou yon priz ki solid nan men. Yo itilize vè olye seramik ki komen nan mak menm jan yo, kidonk sifas la genyen yon briyans ak yon teksti. Bwat ekstèn lan dekore ak yon penti vektoryèl Luoyang, ansyen kapital la.

The Recognition

About the A' Design Award Ajan

Dukang Liquor Anbalaj Boutèy Likè se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Dukang Liquor Anbalaj Boutèy Likè pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Dukang Liquor Anbalaj Boutèy Likè se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Dimensions & Packaging: Bottle size: 294mm x 88mm
Tags: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Design Challenge: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Research: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Inspiration: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Project Duration: The project lasts 4 month, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan