Digital Human Platfòm Emisyon an Dirèk by Baidu Online Network Technology Beijing

Digital Human Platfòm Emisyon an Dirèk by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award Ajan in Mobil Competition Category.

AjanMobil· 2023

Digital Human Platfòm Emisyon an Dirèk

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

A' Design Award Ajan Winner in Mobil Category

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Verified Award Winner

Verify Award Status for #146899

View at A' Design Award Press Release Award Badge

Colors

The Design

About Digital Human Platfòm Emisyon an Dirèk

Digital Human se yon platfòm emisyon an dirèk ki bati sou teknoloji entèlijans atifisyèl. Platfòm nan sipòte pwodiksyon moun dijital, konstriksyon sal emisyon an dirèk ak entèraksyon ant moun ak òdinatè. Prezantatè AI yo fè emisyon san rete pandan vennkat èdtan pa jou, sa ki retire nesesite pou pèsonèl sou plas ak estidyo fizik. Imaj chak prezantatè kapab pèsonalize pou li matche ak idantite yon mak. Sèn vityèl divèsifye yo bese kout konstriksyon epi prezante atribi pwodwi yo ak konsèp mak yo. Objektif la se redwi kout ak difikilte emisyon an dirèk.

The Recognition

About the A' Design Award Ajan

Digital Human Platfòm Emisyon an Dirèk se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Digital Human Platfòm Emisyon an Dirèk pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Digital Human Platfòm Emisyon an Dirèk se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.