ReForm Plastic Konsepsyon Idantite Mak by Giang Nguyen

ReForm Plastic Konsepsyon Idantite Mak by Giang Nguyen is a highly esteemed winner of the very prestigious 2024 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2024

ReForm Plastic Konsepsyon Idantite Mak

by Giang Nguyen

Client: ReForm Plastic

A' Design Award Bwonz Winner in Grafik Category

15,066

Verified Award Winner

Verify Award Status for #147036

View at A' Design Award Press Release Award Badge

Colors

The Design

About ReForm Plastic Konsepsyon Idantite Mak

ReForm Plastic se yon antrepriz ki gen konsyans sosyal ki gen katye jeneral li nan Vyetnam, ki angaje pou rezoud pwoblèm fatra plastik, amelyore byennèt travayè fatra enfòmèl yo, epi ankouraje yon ekonomi sikilè atravè pwodiksyon mèb ak planch ki fèt ak fatra plastik resikle. Tekstur sifas distinktif planch ReForm Plastic yo trese entrikman nan idantite mak la. Pandan konpayi an kontinye fabrike nouvo planch, bibliyotèk atou mak li grandi epi evolye, li jenere yon koleksyon dinamik ak inifye materyèl konsepsyon pou efò kreyatif yo.

The Recognition

About the A' Design Award Bwonz

ReForm Plastic Konsepsyon Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann ReForm Plastic Konsepsyon Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. ReForm Plastic Konsepsyon Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Tags: plastic waste, brand identity, social impact, recycled, furnitures
Design Challenge: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Inspiration: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Project Duration: The project was started in July 2021 and finished in October 2021.
Team Members: Giang Nguyen
Image Credits: Hieu Nguyen

Read the Press Release