The Dark Side of the Moon Lèt Damou pa Maria-Luisa Uth

Dizayn The Dark Side of the Moon Lèt Damou pa Maria-Luisa Uth se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2023

The Dark Side of the Moon Lèt Damou

pa Maria-Luisa Uth

Kliyan: Fortuna Design Studio

Gayan A' Design Award Bwonz nan Kategori Grafik

10,304

Gayan Pri Verifye

Verifye Estati Pri pou #147779

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan The Dark Side of the Moon Lèt Damou

The Dark Side of the Moon se yon lèt renmen ki rakonte yon istwa renmen tradisyonèl Chinwa. Pwojè sa a selebre bon ansyen konsepsyon enprime ak konsantre sou kalite, ilistrasyon, konsepsyon grafik ak materyèl. Pake lèt la louvri epi bò nwa lalin lan vin vizib. Lèt la pliye tankou yon valiz pòch, yon metòd plisman soti nan Japon ki te fè wout li nan Ewòp nan 18tyèm syèk la e li te vin popilè kòm metòd plisman lèt damou. Papye a itilize, ki ka pliye san yo pa fann epi ki translusid, kite de bò lèt la melanje lè kenbe kont limyè a.

Rekonesans lan

Konsènan A' Design Award Bwonz

The Dark Side of the Moon Lèt Damou se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann The Dark Side of the Moon Lèt Damou pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. The Dark Side of the Moon Lèt Damou satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Dimansyon & Anbalaj: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Etikèt: graphic design, illustration, print, type design, package design
Teknoloji Pwodiksyon: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Defi Dizayn: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Rechèch: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Enspirasyon: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Dire Pwojè: started August in Hangzhou and finished November in Hangzhou
Fliks Operasyon: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Kredi Imaj: Qianli Ma, Maria-Luisa Uth