Valley Daja Center Sales Konsepsyon Enteryè Sant Vant by The Design Code Co.,Ltd

Valley Daja Center Sales Konsepsyon Enteryè Sant Vant by The Design Code Co.,Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Ajan in Enteryè Competition Category.

AjanEnteryè· 2023

Valley Daja Center Sales Konsepsyon Enteryè Sant Vant

by The Design Code Co.,Ltd

Client: The Design Code CO.,LTD

A' Design Award Ajan Winner in Enteryè Category

12,686
Verified Award Winner
Verify Award Status for #148066

View at A' Design Award Press Release Award Badge

Colors

The Design

About Valley Daja Center Sales Konsepsyon Enteryè Sant Vant

Valley Dajia Center Sales se yon enteryè sant vant nan Wuhan, Lachin, ki kouvri 1622.7 mèt kare. Konsepsyon an enspire pa reyon limyè epi li konbine fòm jeyometrik senp ak liy fen. Premye etaj la prezante espas prensipal pou viv la, ansanm ak yon ba pou fèt ak zòn detant. Dezyèm etaj la gen yon zòn maket (sandbox), yon zòn negosyasyon, yon ba dlo, yon zòn ekspozisyon ak yon zòn biwo. Materyèl yo gen ladan plak alyaj ak yon fini espesyal, bwa fonse, terrazzo fonse, metal bwose, ak mikwosiman gri ak klè. Enteryè a rasanble biznis, kilti ak atizay ansanm.

The Recognition

About the A' Design Award Ajan

Valley Daja Center Sales Konsepsyon Enteryè Sant Vant se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Valley Daja Center Sales Konsepsyon Enteryè Sant Vant pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Valley Daja Center Sales Konsepsyon Enteryè Sant Vant se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Wuhan, a city reputed for open and free atmosphere, the designer attempts to restore a new pattern where business, culture and art coexist. Inspired by light rays, the design handily infuses multiple materials such as radium, and makes simple geometric shapes coherent with fine lines. In an art gallery as dazzling as prism, every visitor will be impressed by the young and dynamic lifestyle.
Dimensions & Packaging: The project covers an area of 1622.7m2,, including reception desk, preface hall, audio video experience, landscape staircase, party bar, sandbox area, negotiation area, water bar, VR game area, children's activity area.
Tags: Sales Center, Art Installation, Trendy Lifestyle, Interior Design, Business
Production Technology: This project is made up of alloy plate special finish, dark wood finish, dark terrazzo, brushed metal finish, texture metal finish, gray microcement and light microcement.
Design Challenge: Based in Wuhan, China Optics Valley is endeavored to be an “Optics Valley of the World". Set in the privileged geographical location and aligning in the aesthetic needs of contemporary young people, this project is intended to build the "Prism Art Life Gallery" with contemporary, artistic and modern attributes. How to integrate the design with the epoch, local development and brand poses a challenge. The designer boldly deconstructs the composition elements of the building façade, exploits irregular matrix changes such as "zigzag" and "X" to distribute bold, exaggerated and future-minded streamlined bodies across all areas, and constructs a 3D, pluralistic and immense artistic atmosphere, which reflects the trendy spirit of the city.
Research: Visual effect is the visitor’s first sense of space. Materials and colors open up infinite possibilities. How to infuse natural environment, local culture and art is the criterion we consider. Given the unique epoch of the project site, we capitalize on new technologies, materials, needs and design trends to impose a positive influence on design and in turn, boost the development of this design.
Inspiration: The expansion of techies boosts the city renewal. The project is designed in a way that subverts the traditional aesthetic standard, uses a trendy art language, and presents an alternative interpretation perspective of spatial sensuality. The city is lit by a beam which reflects the youthful vitality.
Project Duration: The project started the design stage in 2021, constructed in early 2022 and put into operation in November 2022.
Operation Flow: As opposed to ordinary sales space with the first floor exhibiting the main function, the first floor of “Wuhan Optics Valley Dajia Center” showcases the main living space, some youthful venues such as party, cocktail lounge provide techies with the potential exhibit of future life, what you are seeing truly projects aesthetics, interests, trendy ideas and lifestyle. As a continuation of the first-floor elements, the second floor is supplemented by the desired functions including sandbox area, negotiation area, water bar area, exhibition area and office area. Things develop from both ends and go to the extremity, the existence of paradox leads to irreconcilable, prism-like visual aesthetics, reflecting a young and energetic lifestyle.
Team Members: Hard outfit: Zhang Yongyi, Dong Taolue, Wang Chenglong; Soft dress: Xia Jinbo Lai Zeyu