Luckin 2.0 Anbalaj Kafe Drip by Tiger Pan

Luckin 2.0 Anbalaj Kafe Drip by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2023

Luckin 2.0 Anbalaj Kafe Drip

by Tiger Pan

Client: Lucky Coffee Technology (China) Co., Ltd.

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner
Verify Award Status for #148015

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Colors

The Design

About Luckin 2.0 Anbalaj Kafe Drip

Luckin 2.0 se yon seri anbalaj kafe drip ki kreye pou senk varyete kafe. Chak bwat gen ilistrasyon orijin grenn kafe li yo, ki gen ladan Lafrik ak Yunnan nan Lachin. Plant ak bèt lokal yo desine pou sijere yon sèn natirèl. Senk konbinezon koulè klere separe varyete yo epi ede bwat yo distenge tèt yo sou etajè ekspozisyon an. Mizanpaj la dirèk e senp, ak enfòmasyon klè sou pwodui a olye de slogan long yo. Bwat yo pwodui ak enpresyon kat koulè, tanpaj cho nwa mat ak yon etikèt ajan mat.

The Recognition

About the A' Design Award Ajan

Luckin 2.0 Anbalaj Kafe Drip se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Luckin 2.0 Anbalaj Kafe Drip pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Luckin 2.0 Anbalaj Kafe Drip se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Dimensions & Packaging: Width 75mm x length 110mm x height 125mm
Tags: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Production Technology: Four color printing. Logo hot stamping of matte black. Matte silver label.
Design Challenge: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Research: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Inspiration: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Project Duration: The project lasts 2 months, designed in Shenzhen.
Operation Flow: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Patents: Copyrights belongs to Tiger Pan
Team Members: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Image Credits: Tiger Pan