Old Town of Lijiang Seri Ilistrasyon by Ju Jijing

Old Town of Lijiang Seri Ilistrasyon by Ju Jijing is a highly esteemed winner of the very prestigious 2023 A' Design Award Ajan in Grafik Competition Category.

AjanGrafik· 2023

Old Town of Lijiang Seri Ilistrasyon

by Ju Jijing

Client: Northeastern University of China

A' Design Award Ajan Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #148128

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Old Town of Lijiang Seri Ilistrasyon

Ansyen Vil Lijiang se yon seri ilistrasyon ki te kreye pou prezante ak pwoteje kilti yon ansyen vil nan Chin. Ilistrasyon yo montre eleman patrimwàn kiltirèl, sèn lokal ak koulè an kouch nan yon stil nasyonal. Chak imaj fèt ak lojisyèl konsepsyon vektoryèl nan dimansyon 800 pa 800 milimèt epi li repwodui ak teknoloji enpresyon wo kalite. Seri a pataje patrimwàn natirèl ak imen Lijiang nan yon langaj vizyèl ki adapte ak gou modèn. Objektif la se ogmante konsyans piblik sou kilti tradisyonèl vilaj yo ak pwoteksyon li.

The Recognition

About the A' Design Award Ajan

Old Town of Lijiang Seri Ilistrasyon se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Old Town of Lijiang Seri Ilistrasyon pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Old Town of Lijiang Seri Ilistrasyon se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
Dimensions & Packaging: Illustration:800mm(H)x800mm(W),150dpi, RGB.
Tags: Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
Inspiration: Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
Project Duration: The project started in September 2022 and finished in January 2023 in China
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
Team Members: Designer:Ju Jijing，Art Director: Huo Kai
Image Credits: Ju Jijing, 2022