Oil Street Art Space Idantite Vizyèl by Kimhung Choi and Thomas Siu

Oil Street Art Space Idantite Vizyèl by Kimhung Choi and Thomas Siu is a highly esteemed winner of the very prestigious 2023 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2023

Oil Street Art Space Idantite Vizyèl

by Kimhung Choi and Thomas Siu

Client: Kimhung Design

A' Design Award Bwonz Winner in Grafik Category

11,668

Verified Award Winner

Verify Award Status for #148151

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oil Street Art Space Idantite Vizyèl

Oi se idantite vizyèl Oil Street Art Space, yon espas piblik pou lwazi ak kilti nan Hong Kong. Sit la okipe ansyen klib yon klib bato plezans, e li gen ladan yon bilding istorik Klas II fèt an brik wouj ak yon twati an tuil, ansanm ak yon espas deyò ki fè plis pase 3000 mèt kare. Non an ranplase lèt "L" a ak yon pwen esklamasyon, ki atire atansyon epi ki endike kote a. Fòm logo a montre aksyon rele byen fò. Vèt se koulè idantite a, ki senbolize yon oazis atistik nan mitan vil la. Idantite a aplike sou grafik anviwònman ak materyèl enprime.

The Recognition

About the A' Design Award Bwonz

Oil Street Art Space Idantite Vizyèl se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Oil Street Art Space Idantite Vizyèl pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Oil Street Art Space Idantite Vizyèl satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
Dimensions & Packaging: Various dimensions according to the visual identity application from buntings to pinned badges
Tags: Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
Production Technology: The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
Research: Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
Inspiration: The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
Project Duration: May 2022, The Hong Kong SAR
Operation Flow: The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
Team Members: Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu