Ajan Grafik · 2023

Animated Koopmans Logo Idantite Kòporatif

by Ruud Winder - Rebrandt

A' Design Award Ajan 2023 in Grafik
CLIENT: Rebrandt
Estimated Number of Design Views: 42,547
Verification code B4AD766079 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Animated Koopmans Logo Idantite Kòporatif

Koopmans te mande Rebrandt pou kominike lajè gam lan pi klèman. Mo "enprimri" pa reprezante sa yo fè ankò. Nouvo idantite sa a se pa sèlman yon langaj konsepsyon ki bèl estetikman, men li se tou yon zouti maketing estratejik ki kominike gwo varyete pwodwi yo kapab ofri. Ruud Winder, chèf konsepsyon Rebrandt, te vle pou atitid dinamik òganizasyon an reflete nan konsepsyon yo. Mouvman an kontraste ak trankilite sipoze yon konpayi enpresyon genyen, se jisteman lajè sa a ki te dwe aksentye.

About the A' Design Award Ajan

Animated Koopmans Logo Idantite Kòporatif se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Animated Koopmans Logo Idantite Kòporatif pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Animated Koopmans Logo Idantite Kòporatif se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Press Kit

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Image Credits: Ruud Winder - Rebrandt 2022