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Kuwasawa Design School 2022 Liv Gid pa Kazune Watanabe

Dizayn Kuwasawa Design School 2022 Liv Gid pa Kazune Watanabe se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Ajan nan Kategori Konpetisyon Enprime.


AjanEnprime· 2023

Kuwasawa Design School 2022 Liv Gid

pa Kazune Watanabe

Kliyan: Kuwasawa Design School

Gayan A' Design Award Ajan nan Kategori Enprime

587,300

Koulè

Konsepsyon an

Konsènan Kuwasawa Design School 2022 Liv Gid

Gid lekòl pou Kuwasawa Design School, premye lekòl konsepsyon nan Japon. Nan dènye ane yo, kominikasyon sou entènèt te ogmante, ak liy ki genyen ant reyalite ak vityèl ap vin twoub. Nan yon sitiyasyon konsa, ekip konsepsyon an te pouswiv posiblite pou konsepsyon pa eksprime sa yo te rekonèt kòm dijital ak analòg (papye ak enprime). Nan premye gade, li sanble ak yon liv òdinè, men animasyon an ap travay lè li rale. Liv gid la divize an volim separe pou moun ka jwi li nan plizyè fason. Yo te vize pou yon ekspresyon dijital lè l sèvi avèk tipografi.

Rekonesans lan

Konsènan A' Design Award Ajan

Kuwasawa Design School 2022 Liv Gid se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Kuwasawa Design School 2022 Liv Gid pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Kuwasawa Design School 2022 Liv Gid se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Dimansyon & Anbalaj
Dimensions Width:182mm x Height:257mm x Depth:25mm
Etikèt
Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Teknoloji Pwodiksyon
The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Defi Dizayn
Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Rechèch
As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Enspirasyon
School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Dire Pwojè
The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Fliks Operasyon
The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.

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