Sparrow Branding Idantite Antrepriz pa Hiroshi Kurisaki

Dizayn Sparrow Branding Idantite Antrepriz pa Hiroshi Kurisaki se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2023

Sparrow Branding Idantite Antrepriz

pa Hiroshi Kurisaki

Kliyan: Hiroshi Kurisaki Design

Gayan A' Design Award Bwonz nan Kategori Grafik

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Verifye Estati Pri pou #150366

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Sparrow Branding Idantite Antrepriz

Sparrow Branding se yon idantite antrepriz ki te kreye pou yon konpayi pwodiksyon piblisite ki baze nan Tokyo, fonde an 2020. Idantite a kouvri logo a, vizyèl prensipal yo ak paptri (stationery) la. Yon zwazo mwano, orijin non konpayi a, montre ansanm ak yon pye pen kòm pyebwa senbolik la. Konsèp la soti nan yon istwa kote yon pye pen pwoteje yon zwazo mwano kont tout danje. Olye yo itilize grafik òdinatè, yo te pran foto branch pen reyèl, ranje pa yon atis aranjman flè, ansanm ak yon modèl zwazo mwano ki reyalis. Ton vizyèl la fò e serye pito ke bèl e dous.

Rekonesans lan

Konsènan A' Design Award Bwonz

Sparrow Branding Idantite Antrepriz se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Sparrow Branding Idantite Antrepriz pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Sparrow Branding Idantite Antrepriz satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimansyon & Anbalaj: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Etikèt: Branding, Logo, Japan, Typography, Blue
Teknoloji Pwodiksyon: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Defi Dizayn: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Rechèch: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Enspirasyon: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Dire Pwojè: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Fliks Operasyon: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Kredi Imaj: Photo By Bird And Insect Ltd.