Barking Good Kontni Mak by Squared is a highly esteemed winner of the very prestigious 2024 A' Design Award Fè in Piblisite Competition Category.

FèPiblisite· 2024

Barking Good Kontni Mak

by Squared

Client: Squared

A' Design Award Fè Winner in Piblisite Category

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Verified Award Winner
Verify Award Status for #150826

View at A' Design Award Press Release Award Badge

Colors

The Design

About Barking Good Kontni Mak

Swen pou bèt kay yo rive nan yon nouvo era. Ti zanmi ki gen pwal yo kounye a trete kòm manm egal nan fanmi an epi yo resevwa toujou plis swen. Pou yon salon twalèt ki ofri dorote lwaks ak trètman siperyè pou chen, yo devlope yon gran varyete kontni mak pou kreye yon nouvo kominikasyon vizyèl konplè ki ede rakonte nouvo istwa sa a. Chen yo gen pwòp karaktè yo, stil yo, ak pèsonalite yo epi yo prezante kòm pwotagonist ki merite pi wo nivo swen pou chen.

The Recognition

About the A' Design Award Fè

Barking Good Kontni Mak se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Barking Good Kontni Mak pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Barking Good Kontni Mak pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
Tags: dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
Production Technology: A full visual communication was developed, including print, collateral and digital applications.
Inspiration: Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
Project Duration: The project is developed at the beginning of 2023 and is currently ongoing.
Team Members: Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED
Image Credits: Creative Director Yana Okoliyska
Agency SQUARED