Dizayn Dragonpass Idantite Mak pa Mtc Brand Consultancy se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2023

Dragonpass Idantite Mak

pa Mtc Brand Consultancy

Kliyan: DragonPassCompanyLimited

Gayan A' Design Award Ajan nan Kategori Grafik

50,704

Gayan Pri Verifye

Verifye Estati Pri pou #150900

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Dragonpass Idantite Mak

Dragonpass se yon idantite mak ki fèt pou yon founisè avantaj manm ak sèvis vwayaj. Nouvo senbòl la konbine tras yon bagèt majik ak premye lèt D, sa ki fòme yon mak dinamik ki travèse plizyè dimansyon. Palèt wouj orijinal la elaji ak mov ak lòt ton toujou pou bay idantite a yon karaktè ki pi alamòd. Grafik oksilyè yo ajoute fleksibilite nan tout aplikasyon yo. Sistèm vizyèl senplifye a ranplase yon anblèm ki vye, epi li sipòte yon imaj mak ki pi entènasyonal.

Rekonesans lan

Konsènan A' Design Award Ajan

Dragonpass Idantite Mak se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Dragonpass Idantite Mak pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Dragonpass Idantite Mak se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: As the world second largest and the No.1 Asia-Pacific membership benefit solutions service provider, DragonPass has encountered a new strategic transformation opportunity. However, its image has become traditional and aging over the past 17 years, requiring a brand image upgrade.This case uses global vision, diversity, vitality, and humanism as keywords. By redesigning the brand's symbols and extending graphics, activating the brand colors, it redefines and standardizes the DragonPass brand visual system.
Etikèt: VI reshape, travel, magician, color activation, interactivity
Teknoloji Pwodiksyon: Based on the brand personality of Magician, the design team used the concept of magical wand trace and combined it with the initial letter "D" of DragonPass for the design. The new logo of DragonPass is dynamic, with magical wand trace crossing multiple dimensions, symbolizing that DragonPass will always bring surprises to it’s clients and users.In addition, the design team built upon the original red-dominated visual identity by adding elegant and fashionable colors like purple, making DragonPass even more attractive.
Defi Dizayn: The challenge in this case is to inherit and reshape the brand's original visual image, which must comply with the development of visual trends without completely deviating from the original impression. To achieve this, the design team refined and innovated elements based on DragonPass's original visual assets, aligning with the corporate culture and catering to popular aesthetic concepts. At the same time, they added a sense of freshness and appeal to the brand's visual image.
Rechèch: As a global intelligent travel service platform, DragonPass takes quality travel as the core, has built a member service system covering travel, health, living, entertainment and other lifestyle scenes. In the field of airport lounges providers, it has been ranked the first in Asia Pacific and the second in the world in the global service network.
Enspirasyon: The original brand identity of DragonPass was a dragon emblem, which is an element of Eastern culture. As a global enterprise originating from China, DragonPass should have greater cultural inclusivity, and its brand image needs a more internationalized revamp.The design team, through co-creation with the company's management team, refined a new inspiring mission for DragonPass: "Going For New Aspirations." They also used the Magician archetype from the brand personality model as the basis for the brand image design.
Dire Pwojè: The project began in Guangzhou in May 2022 and launched in Guangzhou in February 2023.
Fliks Operasyon: The new VI reduces complexity and returns to a simple appeal, making it easier to be recognized and disseminated in all scenarios. It aligns with the global urban aesthetic trend, helping shape an international and upscale brand image while interpreting the concepts and visions of DragonPass.The auxiliary graphics have strong visual impact, adaptability, and flexibility, which enhance the overall visual effects. They also carry symbolic meanings such as "active", "enjoy", and "cheerful", serving as expressions of the brand's attitude and emotions.