Snow Peak Idantite Vizyèl by Yunnan Tech and Business University

Snow Peak Idantite Vizyèl by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2023 A' Design Award Ajan in Grafik Competition Category.

AjanGrafik· 2023

Snow Peak Idantite Vizyèl

by Yunnan Tech and Business University

Client: Yunnan Tech and Besiness University

A' Design Award Ajan Winner in Grafik Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Peak Idantite Vizyèl

Rekoneysans se yon endeks evalyasyon enpòtan nan konsepsyon logo. Kijan pou itilize yon langaj konsepsyon senp pou entegre otèl la ak Palè Potala a ki se yon mak istorik konplèks epi ki chanje se youn nan difikilte yo nan tout konsepsyon an. Palè Potala a se yon estrikti sakre nan je Tibeten yo. Se poutèt sa, ekip konsepsyon an te rafine pilye eleman ki pi reprezantatif yo kòm eleman konsepsyon, epi te kreye imaj Palè Potala a an twa-dimansyon atravè teknik de-dimansyon, pou anotasyon an ka transmèt yon stil rejyonal fò.

The Recognition

About the A' Design Award Ajan

Snow Peak Idantite Vizyèl se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Snow Peak Idantite Vizyèl pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Snow Peak Idantite Vizyèl se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LHASA HOSTEL (Potala Palace) is located on the east side of the Potala Palace, the well-designed feature viewing room can enjoy the beauty of the Potala Palace without leaving home, open the automatic curtains Potala Palace slowly appear in front of you, has always been loved by everyone.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Tibetan, Potala Palace, Hotel, Visual Identity, Territoriality
Production Technology: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Design Challenge: Identity is an important attribute in logo design. How to use concise design language to integrate the hotel with the complex and changeable landmark - Potala Palace is the biggest challenge of the entire design.
Research: The project focused on how to use refining design elements to closely link the hotel's character with the majestic Potala Palace. Through field research and analysis, the most distinctive pillars of the hotel building were finally used to shape the logo and the hotel's identification system.
Inspiration: As a landmark building in Lhasa and even Tibet, the Potala Palace is a world cultural heritage, and it is the most sacred building in the eyes of Tibetans. Therefore, The team chose the basic element of hotel architecture "pillar" as the design element, and created a three-dimensional Potala Palace abstract image through two-dimensional techniques, rendering a strong hotel regional style.
Project Duration: The project started in March 2022 in Kunming and finished in May 2022 in Kunming
Operation Flow: Many hotel bedding is pure white, but the LHASA hotel adopts the method of printing and dyeing. Printing the hotel logo and related elements on the bedding cleverly. The brand image of the hotel is and enhanced through personalized design techniques.
Team Members: Liu Kaiyi
Zhang Weiwei