Jingting Mountain Scenic Area Idantite Mak pa Zhejiang Gongshang University

Dizayn Jingting Mountain Scenic Area Idantite Mak pa Zhejiang Gongshang University se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2024

Jingting Mountain Scenic Area Idantite Mak

pa Zhejiang Gongshang University

Kliyan: Anhui · Jingting Mountain Scenic Area

Gayan A' Design Award Bwonz nan Kategori Grafik

16,138

Gayan Pri Verifye

Verifye Estati Pri pou #152983

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Jingting Mountain Scenic Area Idantite Mak

Teks Liv: Jingting Mountain Scenic Area se yon idantite mak ki kreye pou yon zòn eskenik enpòtan ak yon pak forestye nasyonal nan pwovens Anhui, Lachin. Idantite a baze sou lide eksplorasyon kiltirèl atravè penti, konsa yon vizit santi tankou mache nan yon penti woulo. Vi mòn yo, fòm pavilyon yo, nwaj kalm yo, grue sovaj yo ansanm ak likè blan lokal ak te vèt yo desine nan langaj grafik la. Sis grafik oksilyè sipòte mak prensipal la epi yo kapab aplike nan anpil kontèks. Desen an ranplase yon ansyen imaj ki te gen apèl etwat epi li adapte byen ak medya dijital.

Rekonesans lan

Konsènan A' Design Award Bwonz

Jingting Mountain Scenic Area Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Jingting Mountain Scenic Area Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Jingting Mountain Scenic Area Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimansyon & Anbalaj: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Etikèt: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Teknoloji Pwodiksyon: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Rechèch: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Enspirasyon: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Dire Pwojè: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Manm Ekip: Designer: Kan Zhao