CZBank Youth Speech Contest Idantite Vizyèl Evènman pa Zhejiang Gongshang University

Dizayn CZBank Youth Speech Contest Idantite Vizyèl Evènman pa Zhejiang Gongshang University se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2024

CZBank Youth Speech Contest Idantite Vizyèl Evènman

pa Zhejiang Gongshang University

Kliyan: CZBank

Gayan A' Design Award Bwonz nan Kategori Grafik

13,741

Gayan Pri Verifye

Verifye Estati Pri pou #153002

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan CZBank Youth Speech Contest Idantite Vizyèl Evènman

Konkou Diskou Jèn CZBank se prensipal idantite vizyèl ki kreye pou yon evènman diskou anyèl CZBank òganize pou jèn patisipan yo. Tèm konkou a se eritye kilti tankou rasin ak kreye yon lavni pi bon. Design la konbine yon mikwofòn diskou ak rasin pyebwa nan yon fòm liy twadimansyonèl. Fòm ki mele ansanm ak materyèl transparan yo eksprime transmisyon eritaj kiltirèl la. Vizyèl la etann sou afich evènman yo, sit kote diskou a fèt ak pwomosyon deyò, kidonk li adapte pou medya, difizyon anliy ak itilizasyon sou sit la.

Rekonesans lan

Konsènan A' Design Award Bwonz

CZBank Youth Speech Contest Idantite Vizyèl Evènman se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann CZBank Youth Speech Contest Idantite Vizyèl Evènman pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. CZBank Youth Speech Contest Idantite Vizyèl Evènman satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Etikèt: Culture, Innovation, Competition
Defi Dizayn: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Rechèch: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Enspirasyon: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Dire Pwojè: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Fliks Operasyon: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Manm Ekip: Designer: Kan Zhao