Travel Buddy Jwèt sou Navigatè by Stefan Maier-Wimmer

Travel Buddy Jwèt sou Navigatè by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 A' Design Award Fè in Piblisite Competition Category.

FèPiblisite· 2024

Travel Buddy Jwèt sou Navigatè

by Stefan Maier-Wimmer

Client: Holidayextras.de

A' Design Award Fè Winner in Piblisite Category

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Verified Award Winner

Verify Award Status for #153173

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Travel Buddy Jwèt sou Navigatè

Travel Buddy se yon avanti entèaktif ki montre pwodwi Holiday Extras yo nan yon fason amizan. Mond jwèt paralaks la kreye yon eksperyans vwayaj vityèl pandan jwè yo ap navige. Nan wòl yon konpanyon vwayaj, jwè yo gide yon koup nan planifikasyon vakans yo, epi yo bay konsèy pou yon bèl vwayaj. Konsèy yo mennen nan yon tès amizan sou kalite vwayajè, ki devwale konpòtman moun yo pandan vakans. Pandan y ap eksplore gam pwodwi yo, jwè yo jwenn enfòmasyon sou preferans vwayaj pa yo.

The Recognition

About the A' Design Award Fè

Travel Buddy Jwèt sou Navigatè se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Travel Buddy Jwèt sou Navigatè pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Travel Buddy Jwèt sou Navigatè pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Dimensions & Packaging: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Tags: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Production Technology: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Design Challenge: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspiration: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Project Duration: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Operation Flow: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Team Members: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel