CDU Hamburg Idantite Mak by Politikwerft Designagentur

CDU Hamburg Idantite Mak by Politikwerft Designagentur is a highly esteemed winner of the very prestigious 2024 A' Design Award Fè in Grafik Competition Category.

FèGrafik· 2024

CDU Hamburg Idantite Mak

by Politikwerft Designagentur

Client: CDU Hamburg

A' Design Award Fè Winner in Grafik Category

15,013

Verified Award Winner

Verify Award Status for #153650

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About CDU Hamburg Idantite Mak

CDU Hamburg se yon idantite mak ki devlope pou yon pati politik rejyonal nan Hamburg, Almay. Idantite a baze sou yon estrikti modilè ki sipòte yon langaj vizyèl inifòm atravè medya enprime ak dijital. Mak vèbal ak figiratif la konekte lèt yo CDU ak senbòl Hamburg la, yon chato ak twa fò ak de zetwal, sou yon sifas sikilè ble fonse. Mak figiratif la kapab itilize poukont li tou, e sifas la kapab ranpli ak imaj ak koulè. Yo te kreye sit entènèt reponsif pou tout inite òganizasyonèl yo.

The Recognition

About the A' Design Award Fè

CDU Hamburg Idantite Mak se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann CDU Hamburg Idantite Mak pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte CDU Hamburg Idantite Mak pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Dimensions & Packaging: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Tags: Graphics, Illustration, Visual Communication Design, Brand Design
Production Technology: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Design Challenge: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Research: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Inspiration: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Project Duration: The project started in April 2022 in Hamburg and finished June 2023.
Operation Flow: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.