Unicorn Rebrand Idantite Vizyèl by Yating Liu

Unicorn Rebrand Idantite Vizyèl by Yating Liu is a highly esteemed winner of the very prestigious 2024 A' Design Award Fè in Grafik Competition Category.

FèGrafik· 2024

Unicorn Rebrand Idantite Vizyèl

by Yating Liu

Client: Yating Liu

A' Design Award Fè Winner in Grafik Category

11,235

Verified Award Winner

Verify Award Status for #154412

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unicorn Rebrand Idantite Vizyèl

Desinyatè Yating Liu te rafreschi mak yon kamyonèt manje Meksiken nan New York nan yon pwojè eksperyantal. Desen an itilize koulè eklatant ak ensiy pou atire jèn etidyan yo. Nan logo a, "Uni" reprezante inivèsite, pandan "Corn" vle di Tacos. Tèm likòn nan, ki popilè pami jèn yo, kòresponn ak entwodiksyon chak semèn nouvo gou mak la. Logo a konbine eleman yo avèk kreyativite dapre règ gramè Panyòl la. Atik meni yo gen tèm ki gen rapò ak kolèj tou, sa ki asire yon sistèm vizyèl inifye ki lye ak esans mak la.

The Recognition

About the A' Design Award Fè

Unicorn Rebrand Idantite Vizyèl se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Unicorn Rebrand Idantite Vizyèl pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Unicorn Rebrand Idantite Vizyèl pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Dimensions & Packaging: Loyalty card 90mm x 54mm
Tags: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Production Technology: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Design Challenge: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Research: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Inspiration: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Project Duration: The project started in July 2021 and finished in September 2021 in Beijing, China.
Operation Flow: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.