Hand over Hand Idantite Mak pa Yiwen Zhang

Dizayn Hand over Hand Idantite Mak pa Yiwen Zhang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2024

Hand over Hand Idantite Mak

pa Yiwen Zhang

Kliyan: Hand over Hand

Gayan A' Design Award Bwonz nan Kategori Grafik

4,584

Gayan Pri Verifye

Verifye Estati Pri pou #154975

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Hand over Hand Idantite Mak

Hand over Hand se yon idantite mak ki kreye pou yon founisè sèvis edikasyon espesyal. Idantite a kenbe eleman men ak liv ki desine alamen nan ansyen logo a pou konsève kontinwite ak pèsonalite li. Analogue, yon tipografi modèn ak koub dous ak fòm lèt ki gen gwo kontras, sipòte yon ton zanmitay ak akeyan. Koupi jeyometrik sikilè ak kare kreye yon konpozisyon ekilibre ki reflete divèsite rejyonal ak demografik. Sistèm nan aplike sou rezo sosyal, paj entènèt, liv elektwonik, piblisite deyò, magazin, anbalaj ak kat biznis.

Rekonesans lan

Konsènan A' Design Award Bwonz

Hand over Hand Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Hand over Hand Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Hand over Hand Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Dimansyon & Anbalaj: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Etikèt: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Teknoloji Pwodiksyon: Adobe Creative Suite, Figma as the main development tool for this project.
Defi Dizayn: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Rechèch: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Enspirasyon: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Dire Pwojè: The project started in July 2023 and finished in Sep 2023, in New York.
Fliks Operasyon: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Manm Ekip: Yiwen Zhang - Creative Director, Brand Designer, Content Creator