Dizayn Arts Fund Idantite Vizyèl pa Zeyu Wu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2024

Arts Fund Idantite Vizyèl

pa Zeyu Wu

Kliyan: Yilin Wang

Gayan A' Design Award Ajan nan Kategori Grafik

94,979

Gayan Pri Verifye

Verifye Estati Pri pou #157359

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Arts Fund Idantite Vizyèl

Arts Fund se yon sistèm idantite vizyèl ki te kreye pou yon pwogram fòmasyon talan nan konsepsyon pèsonaj. Konsepsyon an konbine lèt CUZ yo ak motif tradisyonèl opera Chinwa. Eleman Chinwa yo plase ansanm ak lèt Latin yo pou eksprime echanj kiltirèl ant Lès ak Lwès. Kad jeneral la swiv stil entènasyonalis Swis la, ki apre sa kraze pa fòm lèt CUZ yo, sa ki bay yon fòm ki ni fonksyonèl ni pòs-modèn. Sistèm nan aplike sou afich, feyè, envitasyon ak bandwòl. Objektif la se pataje kilti opera Chinwa a ak yon piblik ki pi jèn.

Rekonesans lan

Konsènan A' Design Award Ajan

Arts Fund Idantite Vizyèl se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Arts Fund Idantite Vizyèl pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Arts Fund Idantite Vizyèl se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.
Dimansyon & Anbalaj: The common specifications of posters are A1, A2, A3, etc. The size depends on the need, and can be made of paper, plastic, airbrush and other materials. Flyers are smaller in size, usually A4 or smaller, and are usually made of paper, which can be printed, photographed, airbrushed and other treatments. The specifications of invitations depend on the number of people to be invited and the content, such as postcard type, card type, etc. They are made of paper, plastic and other materials, and can be processed by printing, hot stamping, embossing and so on. The specification of banners depends on the length and usage, such as 1 metre, 2 metres, 3 metres, etc. They are usually made of fabric, and can be processed by printing, heat transfer and so on.
Etikèt: regional culture，Tangible cultural heritage，Graphic design
Teknoloji Pwodiksyon: The overall visual framework is built around a Swiss internationalist style through typography that is both functional and post-modern in form. The user can clearly identify the message of the poster from the text and experience the opera from the text and the operatic images.
Defi Dizayn: The use of post-modern design forms of traditional culture in the innovation, forming a very unique visual style, so that it is clearly differentiated from other activities of the main visual, appear more unique and artistic, so as to produce a unique visual charm, but also to better promote the brand.
Rechèch: Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to opera, thus continuously creating a kind of propaganda for traditional culture.
Enspirasyon: The aim of the project is to better disseminate the traditional Chinese opera culture. We combine Chinese characters with Latin characters so that the posters can have a good communication, take Chinese opera culture out and show the world the charm of opera culture.
Dire Pwojè: The project started in Hangzhou in February 2023 and will end in October 2023.
Fliks Operasyon: The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
Manm Ekip: Chaonan Shen
Wen Zhang
Luyu Wang
Yihan Zhang
Ke Xu