Yanzhou IP Design Ilistrasyon by Pan Shurui

Yanzhou IP Design Ilistrasyon by Pan Shurui is a highly esteemed winner of the very prestigious 2024 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2024

Yanzhou IP Design Ilistrasyon

by Pan Shurui

Client: Northeastern University of China

A' Design Award Bwonz Winner in Grafik Category

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Verified Award Winner
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Colors

The Design

About Yanzhou IP Design Ilistrasyon

Yanzhou IP Design se yon seri ilistrasyon ki kreye pou Ansyen Vil Yanzhou, yon kote istorik nan Pwovens Zhejiang, Lachin. Ilistrasyon yo transfòme eleman kiltirèl rejyonal yo an yon idantite vizyèl ki baze sou pèsonaj. Sèn yo montre achitekti lokal ak koutim popilè atravè koulè an kouch ak yon anbyans kalm. Tout atistik la te fèt ak lojisyèl konsepsyon grafik nan gwosè 3600 pa 3600 piksèl ak 300 dpi. Objektif la se prezante kilti ansyen vil la nan yon fòm ki adapte ak gou modèn epi sipòte pwoteksyon li.

The Recognition

About the A' Design Award Bwonz

Yanzhou IP Design Ilistrasyon se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Yanzhou IP Design Ilistrasyon pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Yanzhou IP Design Ilistrasyon satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanzhou IP Design is an IP illustration of Yanzhou's ancient city culture, which conceptualizes regional cultural elements through the form of illustrations, creates a situational atmosphere, matches color levels, and uses modern media to showcase Yanzhou's unique architectural culture and folk customs. It spreads Yanzhou's human and natural culture in a way that fits modern aesthetics, endowing the ancient city culture with new contemporary connotations.
Dimensions & Packaging: 3600 x 3600 pixels, 300dpi, RGB.
Tags: IP Design, Yanzhou Ancient City, Illustrations, Derivative Products, Chinese Style Illustrations
Production Technology: The illustrations and expressions were drawn by Photoshop graphic design software. It can showcase the details of exquisite illustrations well.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations, and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Yanzhou Ancient City, located in the west of Hangzhou, Zhejiang Province, has a history of nearly 1800 years and once occupied an important position in economy, culture and transportation. In the contemporary society with developed Internet and digital media, people can seize the opportunity to carry forward Yanzhou culture by investigating the rich connotation of this regional culture and establishing the popular IP image and national style illustration as the expression media.
Inspiration: By conducting IP design and illustration design on the theme of Yanzhou IP Design, exploring the visual presentation of traditional culture with localized IP characteristics, using IP images and media to express the elegance of Yanzhou, endowing local culture with new era connotations and pleasing forms of expression, and arousing people's love and awareness of protecting Yanzhou culture.
Project Duration: The project started in Shenyang, Liaoning Province, China in July 2023 and was completed in Shenyang, Liaoning Province, China in October 2023, lasting a total of three months. In November 2023, the project was exhibited in the "Beautiful China" innovative design competition in Hangzhou, Zhejiang Province, China, and won the national first prize.
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics, and arouse people's awareness of protection.
Image Credits: Image #1 : Illustration Pan Shurui 2023.
Image #2 : Illustration Pan Shurui 2023.
Image #3 : Illustration Pan Shurui 2023.
Image #4 : Illustration Pan Shurui 2023.
Image #5 : Illustration Pan Shurui 2023.