Cosmos Datong Konsepsyon Anbalaj Manje pa YeZhang

Dizayn Cosmos Datong Konsepsyon Anbalaj Manje pa YeZhang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2024

Cosmos Datong Konsepsyon Anbalaj Manje

pa YeZhang

Kliyan: Beijing Jiaotong University

Gayan A' Design Award Ajan nan Kategori Grafik

101,065

Gayan Pri Verifye

Verifye Estati Pri pou #158800

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Cosmos Datong Konsepsyon Anbalaj Manje

Cosmos Datong se yon konsepsyon anbalaj pou yon mak patisri lokal ki soti nan ansyen vil Datong nan Shanxi, Lachin. Kat seri ilistrasyon tematik montre karakteristik istorik vil la nan diferan peryòd. Ilistrasyon yo konbine stil popilè lokal la ak estetik oryantal nouvo stil chinwa a, epi yo itilize palèt koulè tradisyonèl teyat lonbraj Shanxi a. Bwat deyò a fèt ak katon ki gen yon kouch UV lis, tèks estanpe a cho ak rebò dekoupe ak matris. Bwat kado a kenbe twa ti bwat pi piti epi li fèt pou okazyon fèt yo.

Rekonesans lan

Konsènan A' Design Award Ajan

Cosmos Datong Konsepsyon Anbalaj Manje se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Cosmos Datong Konsepsyon Anbalaj Manje pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Cosmos Datong Konsepsyon Anbalaj Manje se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The design team combed through the historical lineage of the ancient city of Datong, and through four sets of thematic illustrations showed the historical features of the city in different periods, which were eventually applied to the product packaging design and derivative materials. The combination of local folk style illustrations and oriental aesthetics of new Chinese style, blended with the traditional color palette of Shanxi shadow art, creates a strong impression of Datong.
Dimansyon & Anbalaj: Outer packaging box: 300 * 300 * 70mm
Inner packaging box:
170 * 170 * 55mm
8.5 * 170 * 55mm
260 * 85 * 55mm
Promotion poster: 500 * 700mm
Etikèt: local characteristics, traditional innovation, shadow puppetry culture, folk style illustrations, new chinese style，oriental aesthetics, brand design, packaging
Teknoloji Pwodiksyon: GREAT HARMONY OF DATONG is a high-end food packaging box consisting of three small packaging boxes. The outer packaging box is made of environmentally friendly cardboard and high-quality paper material, with a smooth UV coating on the surface and good waterproof performance. The gift box text adopts hot stamping technology, and the edges adopt die-cutting technology to maintain the hardness and durability of the packaging box.
Defi Dizayn: The biggest challenge in this design project is how to infuse the rich traditional culture with new vitality, allowing it to create new visual effects. Enable consumers to feel the profound cultural heritage of the ancient city while savoring the delicious pastries.
Rechèch: Type: Brand Design Research
Goal: Design a unique pastry packaging with Shanxi folk culture in China
Method: Determine the design style through field investigation, on-site investigation, literature review, data analysis, brand planning, and other methods. This project mainly uses PS and AI software commonly used in graphic design for creation.
Result: The project ultimately identified the brand of GREAT HARMONY OF DATONG, combining the packaging of Shanxi style pastries with traditional shadow puppetry style illustrations, presenting a packaging design with folk customs and new Chinese style.
Effect/Impact: The packaging has been marketed in the Datong Cultural Tourism Scenic Area in Shanxi Province,which has achieved a good social evaluation, received wide media attention and effectively improved the visibility of Datong Ancient City. The successful launch of this pastry gift box not only showcases the perfect combination of local characteristics and traditional culture, but also provides a novel brand experience for the consumer group.
Enspirasyon: "COSMOS DATONG" is a local pastry brand of the ancient city of Datong, and “Datong” symbolizing the Chinese people's enduring pursuit of peace. The main objective of this design is to elevate the product's value and propagate Datong's culture through thoughtful design.
As a business card of local culture and tourism, "COSMOS DATONG" is close to the product and lets consumers intuitively feel the glorious history, bringing them a rich visual experience and a deep emotional connection.
Dire Pwojè: The project started in January 2023, was completed in April. At present, the product has been marketed in food stores and gift shops in Shanxi, China in August 2023.
Fliks Operasyon: This product is sold in both online and offline food stores and gift shops. This is a local pastry gift box with traditional characteristics of Shanxi, China, suitable for Chinese people to give as gifts to family and friends on festivals or festive occasions.
Patant: This work is all original images not copyrighted.
Manm Ekip: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：Yelin
Designer：LeSun
Designer：WanqiChen
Designer：YuyangWu
Designer：XiaoYiWang
Kredi Imaj: This work is all original images not copyrighted.