Espresso Ceremony Fonksyon Prensipal: Sèvis Kafe by Lea Shanati

Espresso Ceremony Fonksyon Prensipal: Sèvis Kafe by Lea Shanati is a highly esteemed winner of the very prestigious 2024 A' Design Award Fè in Vasel Competition Category.

FèVasel· 2024

Espresso Ceremony Fonksyon Prensipal: Sèvis Kafe

by Lea Shanati

Client: Lea Shanati

A' Design Award Fè Winner in Vasel Category

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Verified Award Winner
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Colors

The Design

About Espresso Ceremony Fonksyon Prensipal: Sèvis Kafe

Tèks Liv: Espresso Ceremony se yon sèvis kafe ki fèt pou kay ak kafeterya. Sèvis la gen ladan yon plato ak espas espesyal pou yon tas espresso, yon ti krich lèt, yon vè dlo, yon bòl sik ak yon kiyè. Plato a fèt an pleksiglas, tas la, krich la ak bòl sik la fèt an pòslèn, epi vè dlo a fèt an kristal. Koulè ak modèl kouri sou tout plato a ak pòslèn nan nan kouch tenn ki enspire pa yon woz k ap fleri. Yon otè plato ki fè 25 milimèt ansanm ak yon rebò konvèks pèmèt dwèt yo glise anba pou yon bon jan kenbe an sekirite.

The Recognition

About the A' Design Award Fè

Espresso Ceremony Fonksyon Prensipal: Sèvis Kafe se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Espresso Ceremony Fonksyon Prensipal: Sèvis Kafe pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Espresso Ceremony Fonksyon Prensipal: Sèvis Kafe pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This tray is a modification of a cup saucer. Dedicated recesses cradle a cup, a milk jug, a water glass, a sugar bowl, and a spoon, creating a holistic coffee ritual. Beyond function, it fosters connection. Colour and pattern flow seamlessly, creating a beautiful experience. Inspired by a blooming rose, the layered hues symbolise the unfolding coffee ceremony. The set isn't limited to a single design. This collection extends beyond a singular design, offering various options, as evidenced by the mint green variation presented here.
Dimensions & Packaging: Measurements
Rose tray: L 250 mm; W 200 mm; H 25 mm
Espresso cup: H 60mm; bottom D 30mm, top D 65mm
Milk Jug: H 55mm; bottom D30 mm, top D30 mm
Sugar bowl: H 40mm; bottom D30 mm, top D75 mm
Water glass: H 80mm; bottom D40 mm, top D70 mm
Materials
Tray - plexiglass
Espresso cup, milk jug, sugar bowl - porcelain
Water glass - crystal
Packaging - cardboard box designed accordingly
* Mint tray: L 355 mm; W 120 mm; H 25 mm
Tags: espresso, coffee, ceremony, tray, set, crystal, porcelain, plexiglass
Production Technology: The project aimed to design a cohesive coffee serving system. Initial hand sketches were refined into technical drawings for functionality. A 3D model facilitated the virtual exploration of design and interaction with coffee elements. Material selection was key. Wood (durability) and metal (noise) were explored. Plexiglass offered lightweight functionality and a polished aesthetic. Porcelain and crystal complemented the design for a practical and elegant coffee ceremony.
Design Challenge: Designing a coffee tray felt like a saturated market. The key wasn't reinvention but elevating the familiar. Merging ergonomics with aesthetics, the tray prioritises secure handling while maintaining a sleek, unified design. It's more than a tray; it's a seamless extension of the coffee ritual, fostering a connection between the user and daily practice. This design goes beyond function, aiming to connect you to your coffee experience.
Research: Rising coffee trends expose limitations in essential coffee trays. The study focuses on a user-centered design (n=30: cafe owners, baristas, enthusiasts): material exploration and prototype prioritized functionality, aesthetics, and experience. The final design features a dedicated compartment for espresso cups, milk jugs, water glasses, and sugar, with cohesive color and pattern across the tray and china. Users praised improved stability, visual appeal, and versatility for cafes and homes.
Inspiration: Adoring Europe's cafe culture, this project elevates daily coffee rituals. Inspired by the perfect espresso, it aims to transform a rushed routine into a mindful moment of pure indulgence. Wobbly cups and missing sugar? Not here! This design caters to the global coffee boom, offering elegance and functionality for coffee lovers and cafes alike. Imagine an organised coffee set on a sturdy tray, transforming your coffee break into a beautiful ceremony. Savour every sip, every moment.
Project Duration: The project started in November 2023 and finished in March 2024 in London, UK.
Operation Flow: Imagine an espresso ritual on a personalized canvas tray. Sparkling water preps your palate while gleaming milk & sugar invite customization. It's a handshake with your coffee. The thoughtful design lets you effortlessly lift the tray, bringing the ceremony wherever you find joy. The tray's comfortable 25mm height allows your fingers to slip beneath effortlessly, while the subtle 3mm convex edge and a 20mm line before the recessed area create a secure and natural grip. You can effortlessly lift the tray and bring your coffee ceremony to your desired location, whether it's your favorite chair or a table shared with loved ones. These seemingly minor details come together to ensure a smooth, quiet, and satisfying interaction with your coffee ritual from start to finish.
Team Members: Lea Shanati
Image Credits: Image Credits: Serhii Lozovskiy, 2024