Every Treasure Tells A Story Fonksyon Prensipal: Kanpay Sansibilizasyon Piblisitè pa Zhou Haiwen, Che Shilong and Guo Cheng

Dizayn Every Treasure Tells A Story Fonksyon Prensipal: Kanpay Sansibilizasyon Piblisitè pa Zhou Haiwen, Che Shilong and Guo Cheng se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Fè nan Kategori Konpetisyon Grafik.

FèGrafik· 2024

Every Treasure Tells A Story Fonksyon Prensipal: Kanpay Sansibilizasyon Piblisitè

pa Zhou Haiwen, Che Shilong and Guo Cheng

Kliyan: China Global Television Network Co., Ltd. Beijing, CN

Gayan A' Design Award Fè nan Kategori Grafik

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Verifye Estati Pri pou #159827

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Every Treasure Tells A Story Fonksyon Prensipal: Kanpay Sansibilizasyon Piblisitè

Tèks Liv: Chak Trezò Rakonte Yon Istwa se yon kanpay sansibilizasyon piblisitè pou yon dokimantè kout ki prezante san (100) trezò nasyonal Lachin. Yo konpare chak trezò ak yon zetwal, e konstelasyon yo montre longè tan ak espas la. Chak trezò tou asosye ak yon bwat dyalòg. Gen bwat ki won e gen lòt ki kare, epi chak gen pwòp karaktè pa yo. Liv yo fòme tèm vizyèl prensipal la, ak referans a lam banbou chinwa, volim ki mare ak fil, woulo parchemen ak liv kouvèti di. Apwòch grafik la ede espektatè ki soti nan diferan kilti konprann istwa yo.

Rekonesans lan

Konsènan A' Design Award Fè

Every Treasure Tells A Story Fonksyon Prensipal: Kanpay Sansibilizasyon Piblisitè se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Every Treasure Tells A Story Fonksyon Prensipal: Kanpay Sansibilizasyon Piblisitè pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Every Treasure Tells A Story Fonksyon Prensipal: Kanpay Sansibilizasyon Piblisitè pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
Dimansyon & Anbalaj: The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings.
Etikèt: Culture, China, Heritage, Creativity
Teknoloji Pwodiksyon: Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself.
Defi Dizayn: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Rechèch: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
Enspirasyon: The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.

The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance.
Dire Pwojè: The project started in 2022 and is still in circulation worldwide.
Fliks Operasyon: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
Manm Ekip: Zhou Haiwen, Che Shilong, Guo Cheng
Kredi Imaj: Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng