The Impression of Feixi Afich by Feixi Digital Culture and Media

The Impression of Feixi Afich by Feixi Digital Culture and Media is a highly esteemed winner of the very prestigious 2024 A' Design Award Fè in Grafik Competition Category.

FèGrafik· 2024

The Impression of Feixi Afich

by Feixi Digital Culture and Media

Client: Feixi Digital Culture and Media

A' Design Award Fè Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #160807

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Impression of Feixi Afich

Enpresyon Feixi se yon afich ki kreye pou prezante idantite Konte Feixi la. Karaktè Chinwa pou Feixi yo fòme eleman vizyèl santral la e yo trase nan yon estil kaligrafi. Silwèt premye karaktè a montre achitekti modèn ak devlopman resan yo, tankou pon, tren wo vitès ak bilding. Silwèt dezyèm karaktè a montre bilding ansyen ak sit kiltirèl istorik yo. Kaligrafi a fèt ak men epi answit li fizyone ak imaj yo chwazi yo atravè yon lojisyèl editing imaj. Afich la gen dimansyon 297 pa 210 milimèt.

The Recognition

About the A' Design Award Fè

The Impression of Feixi Afich se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann The Impression of Feixi Afich pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte The Impression of Feixi Afich pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese character "Feixi" serves as the central visual element, presented in a bit of artistic calligraphic form. The silhouette of the character "Fei" reflects the influence of modern architecture and iconic developments in Feixi County, while the silhouette of the character "Xi" represents the ancient buildings with historical and cultural imprints. This form of representation evokes a shared impression of the city among both locals and nonlocals, fostering a sense of emotional connection in the community.
Dimensions & Packaging: 297mmX210mm
Tags: Printed, Poster, Feixi, Design, Impactful, Visual
Production Technology: Once the creative direction and visual presentation strategy are confirmed, a calligraphic typeface is first created in a hand-drawing form. Representative elements are then selected and transformed into images, which are seamlessly integrated into the font design to ensure a coherent style. Pro image editing software is used to compose the layout, thereby enhancing visual layers and ensuring a smooth reading experience.
Design Challenge: The biggest challenge encountered in the design phase is to evoke emotional resonance and recognition from both new and long-time residents of Feixi at first glance. The key factor to achieving this lies in selecting the appropriate visual elements. For new residents, modernization and rapid progress are the aspects to highlight; for long-time residents, he deep historical and cultural legacy should be honored and exhibited.
Research: Feixi is home to some notable landmarks, including the Jinzhai Road Double A Daqiao Taohua Science and Innovation Valley Industrial Park. Among these, the Jinzhai Road Double A Bridge, a crucial transportation junction, was put into operation on June 2023. What the character “Xi” incorporates is significant historical and cultural sites of the county, such as the Sanhe Ancient Town and the former residence of Liu Ming, the first governor of Taiwan, both rich in history spanning over 2,500 years.
Inspiration: Feixi County has a time-honored historical and cultural legacy, but economic pressures drove many young individuals to seek employment elsewhere. However, the local economy has been driven to the fast lane in recent years. The introduction and development of industries have not only boosted economic progress, but also brought about drastic changes within the city. The design team aimed to visually document these perceptible urban changes.
Project Duration: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and physical platforms, including bus stop ads in Feixi County.
Operation Flow: Upon the finalization of the design, the posters are placed on online and physical media platforms for public exposures. The inclusion of typical silhouette patterns, such as bridges, high-speed railways, and buildings, is visually associated with the title "Feixi”. These elements are crucial for effectively conveying information and conferring brand identity to the county.
Team Members: Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu