Y Design Idantite Vizyèl by Yunnan Tech and Business University

Y Design Idantite Vizyèl by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2024 A' Design Award Fè in Grafik Competition Category.

FèGrafik· 2024

Y Design Idantite Vizyèl

by Yunnan Tech and Business University

Client: Yunnan Tech and Besiness University

A' Design Award Fè Winner in Grafik Category

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Verified Award Winner

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Colors

The Design

About Y Design Idantite Vizyèl

Lè yo itilize prensip ilizyon optik Escher a, yo trase yon kiboyid sou aks Y liy estriktirèl la, epi yo kopye menm kiboyid sa a sou aks X ak Z, pou bout twa kiboyid yo sipèpoze konplètman, epi sa fòme yon lèt Y jewometrik sou yon plan pwojeksyon. Atravè konbinezon diferan, sa kreye ilizyon optik diferan, epi sa devlope plis imajinasyon espasyal, sa transmèt pozisyon rechèch Y Studio a nan espas diferan.

The Recognition

About the A' Design Award Fè

Y Design Idantite Vizyèl se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Y Design Idantite Vizyèl pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Y Design Idantite Vizyèl pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric "Y" letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.
Dimensions & Packaging: This VI design is mainly used in studio supplies, and is made according to regular sizes.
Tags: Variable, Studio, Monkey King, Optical Illusion, Y
Production Technology: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Design Challenge: The biggest challenge of this design was to create a variable character from a simple Y element.
Research: Through creative methods such as brainstorming, a variety of modeling semantics with variability were selected. In the end, the 72 changes of Monkey King were chosen, mainly considering that in the Chinese Chinese context, users are easy to decode graphics.
Inspiration: This design is inspired by the 72 changes of the Monkey King in the famous Chinese novel "Journey to the West", and 72 variations are designed for the logo.
Project Duration: The project started in March 2023 in Kunming and finished in May 2023 in Kunming
Operation Flow: Drawing a box along the Y axis with structural lines, and duplicating the same box on the X and Z axes, so that the endpoints of the three boxes overlap completely, you can form a geometric "Y" letter on a projection surface. Just change the way the endpoints overlap some of the segments to form different occlusions.
Team Members: Liu Kaiyi
Li Yingxing
Zhang Weiwei
Image Credits: Optional Image #3: Illustrator LinHai, Texture, 2023.