Giao Hang Tiet Kiem Konsepsyon Mak pa M-N Associates

Dizayn Giao Hang Tiet Kiem Konsepsyon Mak pa M-N Associates se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2024

Giao Hang Tiet Kiem Konsepsyon Mak

pa M-N Associates

Kliyan: M — N Associates

Gayan A' Design Award Ajan nan Kategori Grafik

115,625

Gayan Pri Verifye

Verifye Estati Pri pou #161550

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Giao Hang Tiet Kiem Konsepsyon Mak

Transfòmasyon konsepsyon mak Giao Hang Tiet Kiem (GHTK) a reprezante otantikmam sikilasyon ak kilti Vyetnamyen an. Enspire pa wou motosiklèt ak kat ti ri yo, logotip la ki redesine ak ikòn Souri Konfyan an transmèt lajwa ak asirans atravè entegrasyon dijital. Tipografi anime a reflete enèji dinamik peyizaj iben Vyetnam yo, avèk objektif pou rezonnen ak piblik lokal yo nan epòk dijital la. Apwòch inovatè sa a balanse eritaj ak modènizasyon, li kaptire esans lavi iben vibran Vyetnam nan.

Rekonesans lan

Konsènan A' Design Award Ajan

Giao Hang Tiet Kiem Konsepsyon Mak se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Giao Hang Tiet Kiem Konsepsyon Mak pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Giao Hang Tiet Kiem Konsepsyon Mak se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Dimansyon & Anbalaj: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Etikèt: branding, logistic, dynamic, vietnam, green, digital
Teknoloji Pwodiksyon: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Defi Dizayn: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Rechèch: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Enspirasyon: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Dire Pwojè: The project was done within 6 months and was launched officially February 2024
Fliks Operasyon: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
Manm Ekip: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh