High Mountains Flowing Water Idantite Vizyèl Ekspozisyon by Baoquan Luo, Jiamin Feng and Zhiwei Lv

High Mountains Flowing Water Idantite Vizyèl Ekspozisyon by Baoquan Luo, Jiamin Feng and Zhiwei Lv is a highly esteemed winner of the very prestigious 2025 A' Design Award Ajan in Grafik Competition Category.

AjanGrafik· 2025

High Mountains Flowing Water Idantite Vizyèl Ekspozisyon

by Baoquan Luo, Jiamin Feng and Zhiwei Lv

Client: LanceDesign(Guangzhou)Co.,LTD

A' Design Award Ajan Winner in Grafik Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About High Mountains Flowing Water Idantite Vizyèl Ekspozisyon

High Mountains Flowing Water se yon afich ak yon idantite vizyèl ki te kreye pou yon ekspozisyon atizay chinwa ak italyen. Konsepsyon an melanje eleman lès ak eleman lwès pou eksprime echanj kiltirèl. Karaktè chinwa pou mòn ak dlo yo konekte ak lèt anglè nan yon sèl mouvman kaligrafik fluid, epi lèt M ak W fòme yon fòm ki fè sonje yon kolòn women. Yon palèt koulè wouj, blan ak vèt fè referans a drapo Itali a. Tit ekspozisyon an, dat la ak kote a parèt an lèt pi gwo pou moun ka rekonèt yo rapidman. Sak tòt, evantay ak badj anplwaye yo pataje menm konsepsyon vizyèl la.

The Recognition

About the A' Design Award Ajan

High Mountains Flowing Water Idantite Vizyèl Ekspozisyon se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann High Mountains Flowing Water Idantite Vizyèl Ekspozisyon pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. High Mountains Flowing Water Idantite Vizyèl Ekspozisyon se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The carefully layered layout creates a sense of exploration and discovery, symbolizing the precious value of finding a kindred spirit amid the complexities of the world. By blending Eastern and Western artistic elements, the poster communicates the idea that art transcends borders, showcasing the dynamic cultural dialogue and synergy between Chinese and Italian artists.
Production Technology: This design is clean yet impactful, featuring a bold yet harmonious palette of red, white, and green. These colors not only evoke the Italian flag but also, through the dynamic interplay of red lines and green strokes, convey a sense of flowing vitality. The irregular layout enhances the poster’s dynamism, while the thoughtfully arranged elements create a fresh visual experience, underscoring the exhibition’s uniqueness and artistic appeal.
Design Challenge: This design’s layout may appear casual, yet it’s meticulously planned. Key details such as the exhibition title, date, and venue are highlighted with larger fonts and distinctive colors, ensuring quick viewer recognition. To further enhance audience engagement and user experience, peripheral items such as tote bags, fans, and staff badges adopt the same visual design as the poster, reinforcing a cohesive, unified look across all materials.
Inspiration: This poster draws its inspiration from the fusion of Chinese aesthetics with Italian art, aiming to convey a profound cultural exchange and mutual understanding between the two nations through visual language. The classic theme of mountains and flowing water meet their match is woven into the design, emphasizing the concepts of knowing and encountering.
Operation Flow: The poster design artfully merges Chinese and English typography, capturing the essence of East-West cultural fusion. A central, intertwined motif symbolizes the dialogue and interaction between diverse cultures. The main visual integrates the Chinese characters for "Mountain" and "Water" with the English letters, creating a unique typographic effect. The letters "M" and "W" form a Roman column-like structure while representing the initial "I." Calligraphic strokes seamlessly link the characters for "Mountain" and "Water" in a single, fluid motion, highlighting the essence of Eastern aesthetics. Green brushstrokes flow across the design, enhancing its vitality and fluidity and reinforcing the "High Mountain and Flowing Water" theme.
Team Members: Baoquan Luo, Jiamin Feng, Zhiwei Lv
Image Credits: LanceDesign(Guangzhou)Co.,LTD

Read the Press Release