Al Mar Suites Logo by Anna Paula Martinelli is a highly esteemed winner of the very prestigious 2025 A' Design Award Fè in Grafik Competition Category.

FèGrafik· 2025

Al Mar Suites Logo

by Anna Paula Martinelli

Client: Anna Martinelli

A' Design Award Fè Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #163387

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Colors

The Design

About Al Mar Suites Logo

Logo Al Mar Suites la esansyèlman konsène dirabilite, modènite ak senplisite otel boutik sa a ki sitiye nan Brezil. Liy dwat ak kontanporèn yo matche avèk achitèkti otel la, epi lè yo konbine ak konsepsyon òganik la ki fè referans a vag lanmè yo, logo sa a pwòp, dirèk epi li transmèt efikasman santiman kalm ak lejèrete plaj Brezilyèn sa a. Koulè sab la te chwazi tou pou fè alyizyon ak anviwònman an epi pou matche ak tout eleman dekoratif ak estetik otel la.

The Recognition

About the A' Design Award Fè

Al Mar Suites Logo se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Al Mar Suites Logo pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Al Mar Suites Logo pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the concept of this sustainable boutique hotel in Brazil, the creation of its logo embraisses its main characteristics. The color refers to the beach, and also the feeling of comfort and simplicity of the inn. Combining the straight and simplified modern lines of the inn's architecture with the sea wave, makes the hotel's logo playful and youthful but still serious and contemporary. The main objective is to convey the feeling of finding new experiences and a high standard of quality.
Dimensions & Packaging: Logo Development, applicable to any material.
Tags: logo, graphic design, beach logo, brazilian logo, hotel, hotel logo
Production Technology: For this logo, everything started with a hand drawing, to understand the typography style created and whether the combination of straight lines would work with the wave design. After that, the design was vectorized and all the alignment and framing was adjusted so that the logo was completely symmetrical.
Design Challenge: The biggest challenge of this project was to create something that made sense within the context of the hotel’s location without actually knowing the city in which it is built. Being 2400 km away from the hotel, advanced research into the city and regional peculiarities was of great importance in uniting the hotel’s concept with its beach of origin.
Research: For this project, the research needed to be done online and with interviews with the hotel partners. It was also necessary to work with an analysis of the architectural project in progress, as well as items from the initial inspiration panel to create a unified communication throughout the structure. The creation was made with the active participation of the partners who were in Bahia. The main objective was to create a logo that was clean, with a modern look and yet with the beach atmosphere of the region.
Inspiration: The inspiration of this project was the sand and the calm waves of Praia do Forte, beach where the hotel is build. The modernity and simplicity of the hotel's architecture and decoration were also combined in the creation of the project.
Project Duration: The project started in january 2023 in Curitiba, for the hotel in Praia do Forte. The hotel opened in December 2023.
Operation Flow: The logo has a simple shape and is easy to apply. It can be used in countless ways and easily understood by the public.
Team Members: Anna Martinelli
Image Credits: Photos Al Mar Suites