Texture Maker Rebrandaj pa Texture Maker Enterprise Co. Ltd.

Dizayn Texture Maker Rebrandaj pa Texture Maker Enterprise Co. Ltd. se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2025 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2025

Texture Maker Rebrandaj

pa Texture Maker Enterprise Co. Ltd.

Kliyan: Texture Maker Enterprise Co., Ltd.

Gayan A' Design Award Ajan nan Kategori Grafik

84,066

Gayan Pri Verifye

Verifye Estati Pri pou #165552

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Texture Maker Rebrandaj

Texture Maker, pozisyone kòm yon ekspè nan konsepsyon tekstur manje, te redefinii estrateji mak li ak idantite li pou sipòte ekspansyon mondyal. Baze sou syans alimantè ak ekspètiz nan konsepsyon, nouvo sistèm nan reflete misyon pou kreye pwodui ekseptyonèl ak kliyann yo. Atravè plizyè mwa diskisyon pwofon ak ekip mak ekstèn, li mete aksan sou kapasite pou mennen tandans yo, livre solisyon divès, epi kreye pwodui ki enspire eksperyans klinè ki agreyab e sipriz toupatou nan monn lan.

Rekonesans lan

Konsènan A' Design Award Ajan

Texture Maker Rebrandaj se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Texture Maker Rebrandaj pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Texture Maker Rebrandaj se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
Etikèt: Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
Teknoloji Pwodiksyon: Adobe Creative Suite, Co-create Workshop
Defi Dizayn: 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision.
Rechèch: Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
Enspirasyon: This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
Dire Pwojè: The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
Fliks Operasyon: This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
Manm Ekip: Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei
Kredi Imaj: Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN