Rebrand Next Fonksyon Prensipal: Mak/Branding pa Eluan Araujo

Dizayn Rebrand Next Fonksyon Prensipal: Mak/Branding pa Eluan Araujo se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2026

Rebrand Next Fonksyon Prensipal: Mak/Branding

pa Eluan Araujo

Kliyan: Ash Studio

Gayan A' Design Award Bwonz nan Kategori Grafik

13,468

Gayan Pri Verifye

Verifye Estati Pri pou #167125

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Rebrand Next Fonksyon Prensipal: Mak/Branding

Tèks Liv: Pwojè sa a prezante yon sistèm idantite vizyèl ki fèt pou reprezante ko-egzistans ak kontinwite ant diferan jenerasyon nan yon menm kontèks enstitisyonèl pataje. Pwopozisyon an baze sou yon estrikti jewometrik ki klè epi modilè ki pèmèt yon aplikasyon fleksib pandan l ap prezève konsistans vizyèl. Senbòl la konbine senplisite fòmèl ak pwofondè senbolik, sa ki pèmèt li adapte l atravè plizyè fòma ak plizyè odyans. Rezilta a se yon idantite ki dirab epi fonksyonèl ki apwopriye pou anviwònman ki mande yon ekilib ant ekspresyon kontanporen ak tradisyon.

Rekonesans lan

Konsènan A' Design Award Bwonz

Rebrand Next Fonksyon Prensipal: Mak/Branding se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Rebrand Next Fonksyon Prensipal: Mak/Branding pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Rebrand Next Fonksyon Prensipal: Mak/Branding satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Dimansyon & Anbalaj: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Etikèt: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Teknoloji Pwodiksyon: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Defi Dizayn: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Rechèch: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Enspirasyon: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Dire Pwojè: The project was developed between March and April 2024 in Curitiba, Brazil.
Fliks Operasyon: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.