Kakao AI Campus Konsepsyon Idantite Mak by LMNT Company

Lò Grafik · 2025

Kakao AI Campus Konsepsyon Idantite Mak

by LMNT Company

A' Design Award Lò 2025 in Grafik
CLIENT: LMNT Company
Estimated Number of Design Views: 232,953
Verification code B4E187FD6E · Verify this award

Visit Site View at A' Design Award Press Release

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About Kakao AI Campus Konsepsyon Idantite Mak

Kakao AI Campus se yon konsepsyon idantite mak ki kreye pou yon espas aprantisaj ki konsakre a entèlijans atifisyèl. Kanpis la louvri pou anplwaye konpayi an, kominote lokal yo, gwoup sivik yo ak moun ki gen aksè dijital limite, epi li sipòte fòmasyon talan AI. Sistèm mak la gen ladan plis pase 50 ikòn, vizyèl kle, ilistrasyon, siyalizasyon ak grafik mouvman ki transfòme, tout bati sou tèm potansyèl san limit chak moun genyen. Yon apwòch konsepsyon pou tout moun amelyore vizibilite epi gide deplasman anndan ak deyò espas la.

About the A' Design Award Lò

Kakao AI Campus Konsepsyon Idantite Mak se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Kakao AI Campus Konsepsyon Idantite Mak pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Kakao AI Campus Konsepsyon Idantite Mak kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Press Kit

Unique Properties: Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding.
Dimensions & Packaging: We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines.
Tags: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
Production Technology: Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Design Challenge: As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively.
Research: Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry.
Inspiration: Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach.
Project Duration: Seoul, Republic of Korea
Operation Flow: A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization.
Image Credits: Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.