Onshore Roasters Fonksyon Prensipal: Branding by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award Ajan in Grafik Competition Category.
AjanGrafik· 2025
Onshore Roasters Fonksyon Prensipal: Branding
Client: Cansu Dagbagli Ferreira
A' Design Award Ajan Winner in Grafik Category
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- Verified Award Winner
- Verify Award Status for #168645
The Design
About Onshore Roasters Fonksyon Prensipal: Branding
Tèks Liv: Idantite mak Onshore Roasters reflete amoni ant liks, lanati, ak dirabilite. Logo a ini yon grenn kafe, reyon solèy, ak vag, ki enkòpore rityèl yon maten pafè sou lanmè. Yon palèt natirèl ki chwazi avèk swen ak anbalaj papye resikle ranfòse angajman mak la pou elegans ak valè ki konsyan de anviwònman an. Enspire pa stil lavi yachting, konsepsyon an balanse senplisite ak sofistikasyon, kreye yon koneksyon san pwoblèm ant kafe ki gen bon kalite ak dlo lanmè ouvè a.
The Recognition
About the A' Design Award Ajan
Onshore Roasters Fonksyon Prensipal: Branding se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Onshore Roasters Fonksyon Prensipal: Branding pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Onshore Roasters Fonksyon Prensipal: Branding se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
- Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
- Tags
- coffee, yacht, sea, logo design, branding, packaging
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
- Design Challenge
- The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
- Research
- Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
- Inspiration
- The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
- Project Duration
- From September 2023 to March 2024
France - Operation Flow
- Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.
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