Playgo Idantite Mak pou Kanpe Van pa Chungsheng Chen, Carol Sen and Enyang Chen

Dizayn Playgo Idantite Mak pou Kanpe Van pa Chungsheng Chen, Carol Sen and Enyang Chen se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2025 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2025

Playgo Idantite Mak pou Kanpe Van

pa Chungsheng Chen, Carol Sen and Enyang Chen

Kliyan: Tainan University of Technology/Product Design Department

Gayan A' Design Award Bwonz nan Kategori Grafik

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Gayan Pri Verifye

Verifye Estati Pri pou #168831

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Playgo Idantite Mak pou Kanpe Van

Playgo se yon idantite mak ki kreye pou yon sèvis modifikasyon kanpe van. Logo Playgo a konbine koulè oranj ak nwa ak yon tipografi kout pou montre eksplorasyon ak fyabilite. Idantite a aplike sou kat biznis, sak tote, anvlòp, papye antèt, katab, otokolan pou machin, yon sitwèb ak kont rezo sosyal. Gid yo defini pwopòsyon koulè, espasman lèt yo, ak epesè liy yo, epi logo a gen yon wotè minimòm aplikasyon de 10 mm. Idantite a sipòte tou yon sistèm kotasyon sou entènèt ak yon espas ekspozisyon fizik ki ede itilizatè yo chwazi opsyon modifikasyon yo.

Rekonesans lan

Konsènan A' Design Award Bwonz

Playgo Idantite Mak pou Kanpe Van se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Playgo Idantite Mak pou Kanpe Van pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Playgo Idantite Mak pou Kanpe Van satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Playgo embodies fun, action, and adventure, with the slogan take you to play more! reflecting its mission to simplify camper van travel. Its vibrant orange and black logo symbolizes exploration and reliability, while curved typography adds a modern, approachable touch. Offering customizable modifications with flexible interiors, Playgo enhances convenience through an online quotation system and a physical display area, ensuring users fully understand its value.
Dimansyon & Anbalaj: Playgo's logo has a minimum application height of 10 mm, making it suitable for various mediums such as business cards, tote bags, envelopes, letterheads, folders, and vehicle decals. This ensures the clarity and consistency of the brand image. The design guidelines cover color ratios, font spacing, and line thickness, standardizing visual presentation and enhancing brand recognition.
Etikèt: Branding, Visual Identity, Logo Design, Camper Van, Outdoor
Teknoloji Pwodiksyon: Playgo's brand visual design was created using Adobe Illustrator, while the animation components were developed with Adobe Premiere and After Effects, showcasing the brand's dynamism and energy. The logo's color palette includes RGB, CMYK, and Pantone options, ensuring consistency across digital and print media, enhancing brand recognition.
Defi Dizayn: The design challenge for Playgo lies in establishing a clear brand positioning in the highly competitive camper van market, combining professional technology with a relaxed and enjoyable user experience. Simultaneously, the brand must balance highly customizable functionality with a simplified modification process to attract the new generation of outdoor enthusiasts.
The naming process was a significant hurdle. The name Playgo needed to convey a spirit of exploration and freedom while being simple, memorable, and distinctive. Additionally, the visual design had to strike a balance between professionalism and vibrancy, reflected in the logo’s sleek lines and the orange-black color scheme.
Another challenge involved creating a user-friendly online quotation system and a physical display area to enhance users’ understanding and ease of selecting modification options. Playgo overcame these obstacles to build a brand that seamlessly combines professionalism with energy, redefining standards in the camper van market.
Rechèch: Playgo's brand research focuses on user needs and market trends, leveraging 30 years of expertise in automotive component manufacturing to explore possibilities for easy, functional, and personalized camper vans. Through user interviews and market analysis, the brand established its core values, Professional, Relaxed, and Vibrant.
The research revealed that users desire simplified modification processes and enhanced convenience. These insights guided the design of the online quotation system and physical display area, seamlessly integrating brand value with user experience, setting a new standard for the camper van market.
Enspirasyon: Passion for camping and exploration, with 30 years of expertise in vehicle seat manufacturing, Chang Ying Enterprise saw the need for camper vans that blend professionalism and ease. Modification of the camper van by Integrating technology and innovation for functionality, flexibility, and customization. With flexible parking systems, practical interiors, and streamlined modifications, allowing users to create their dream vehicles effortlessly, fulfil a youthful, free, and adventurous lifestyle.
Dire Pwojè: The project began in November 2023 and concluded in 2024, with a brand launch event and experience store opening held in November 2024.
Fliks Operasyon: Playgo's brand identity is applied to business cards, tote bags, envelopes, letterhead, folders, websites, social media, and camper van decals, ensuring consistency and recognition across both physical and digital platforms. The brand logo, with its sleek lines and orange-black color scheme, embodies professionalism and energy, drawing attention in both static and dynamic displays.
Business cards, letterhead, and envelopes emphasize the brand's professionalism, while tote bags and folders combine functionality with style, enhancing daily visibility. The website and social media platforms provide seamless interactive experiences, effectively conveying the brand's story and value. Camper van decals act as mobile advertisements, extending the brand's spirit to the outdoors and capturing even more attention.
Patant: acdesign associates International Co., Ltd.
Manm Ekip: ChungSheng Chen
Carol Sen
TingYuan Chen
EnYang Chen
WanYun Lo
EnJia Hsu
acdesign associates International Co.,Ltd.
Pro-Glory Enterprise Co., Ltd.
Tainan University of Technology/Product Design Department
Kredi Imaj: acdesign associates International Co., Ltd.