Serasa Digital Aplikasyon Mobil pa Rodolpho Henrique

Dizayn Serasa Digital Aplikasyon Mobil pa Rodolpho Henrique se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2025 A' Design Award Fè nan Kategori Konpetisyon Mobil.

FèMobil· 2025

Serasa Digital Aplikasyon Mobil

pa Rodolpho Henrique

Kliyan: Serasa

Gayan A' Design Award Fè nan Kategori Mobil

16,660

Gayan Pri Verifye

Verifye Estati Pri pou #169575

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Serasa Digital Aplikasyon Mobil

Serasa se yon ajans rapò kredi ki rasanble epi konpile done kote kredi pou plis pase yon milya moun. Pwojè sa a te vize refè platfòm B2B ki te genyen an avèk yon fokis solid sou bezwen itilizatè yo. Soti nan pwen vi pwodwi a, objektif la te minimize kesyon sipò kliyan yo epi ogmante to konvèsyon an. Defi prensipal la te reimajine platfòm B2B la avèk yon pèspektiv ki santre sou itilizatè nan yon endistri kote konfyans nan sèvis kredi poko byen etabli.

Rekonesans lan

Konsènan A' Design Award Fè

Serasa Digital Aplikasyon Mobil se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Serasa Digital Aplikasyon Mobil pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Serasa Digital Aplikasyon Mobil pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Dimansyon & Anbalaj: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Etikèt: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Teknoloji Pwodiksyon: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Defi Dizayn: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Rechèch: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Enspirasyon: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Dire Pwojè: The projects started in January 2023 and finished in December 2023
Fliks Operasyon: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Manm Ekip: Rodolpho Henrique
Kredi Imaj: Rodolpho Henrique