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Gatorade Rookie Bottle Boutèy Dlo Izole pa PepsiCo Design and Innovation

Dizayn Gatorade Rookie Bottle Boutèy Dlo Izole pa PepsiCo Design and Innovation se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2025 A' Design Award Ajan nan Kategori Konpetisyon Piblisite.


AjanPiblisite· 2025

Gatorade Rookie Bottle Boutèy Dlo Izole

pa PepsiCo Design and Innovation

Gayan A' Design Award Ajan nan Kategori Piblisite

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Koulè

Konsepsyon an

Konsènan Gatorade Rookie Bottle Boutèy Dlo Izole

Gatorade Rookie Bottle se yon boutèy dlo an asye inoksidab izole ki fèt pou jèn atlèt. Gwosè redwi a pi fasil pou timoun kenbe epi bwè ladan l. Yon manch pou pote entegre sipòte mobilite, epi yon kokiy ki rezistan kont kolboso pwoteje boutèy la lè li tonbe. Yon bouchon ak pay ki pa koule limite dega dlo. Enteryè an asye inoksidab ak doub miray la bay plis pase 24 èdtan izolasyon. Konsepsyon an te devlope ak fidbak paran ak jèn atlèt, ki te idantifye mobilite, dirabilite ak fasilite netwayaj kòm bezwen prensipal yo.

Rekonesans lan

Konsènan A' Design Award Ajan

Gatorade Rookie Bottle Boutèy Dlo Izole se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Gatorade Rookie Bottle Boutèy Dlo Izole pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Gatorade Rookie Bottle Boutèy Dlo Izole se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
In February 2024, we launched The Gatorade Rookie Bottle, a new stainless steel bottle designed to meet the unique needs of younger competitors. Because their thirst is different, the Rookie Bottle needed to be different. To perfect the new design, we took feedback and insights directly from parents and their youth athletes. With their help, we identified three crucial features and functions: mobility, durability and cleanability.
Enspirasyon
When it comes to hydration, kids don't need as much volume; likewise, the larger size makes it harder for them to hold and drink from larger bottles. Even aspiring athletes tend to drop their bottles often, so we created a durable design, complete with a built-in carrying handle and dent-resistant shell that protects the bottle from drops. Plus, we added a leak-proof straw cap to minimize spills, and a double-wall stainless steel interior that provides more than 24 hours of insulation.

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