Espada Selvagem Idantite Vizyèl by Pedro Panetto is a highly esteemed winner of the very prestigious 2025 A' Design Award Bwonz in Grafik Competition Category.
BwonzGrafik· 2025
Espada Selvagem Idantite Vizyèl
Client: Pedro Panetto
A' Design Award Bwonz Winner in Grafik Category
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- Verified Award Winner
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The Design
About Espada Selvagem Idantite Vizyèl
Espada Selvagem se yon idantite vizyèl pou yon klib eskrim medyeval nan Brezil. Konsepsyon an enspire pa bèt eraldik ansyen yo, reentèprete yon fason modèn. Yo te chwazi yon jagwa paske bèt sa a natif natal Brezil e li reprezante vitès, enèji ak konpetitivite. Tach jagwa a fòme ak sèk ki kreye tou yon sansasyon mouvman. Desen an swiv pwopòsyon "gold ratio" a (rapò lò a). Senbòl la konstwi nan fòma vektè, kidonk idantite a ka aplike sou inifòm, patch, liv, meday, drapo ak medya sosyal nan anpil gwosè diferan.
The Recognition
About the A' Design Award Bwonz
Espada Selvagem Idantite Vizyèl se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Espada Selvagem Idantite Vizyèl pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Espada Selvagem Idantite Vizyèl satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.
It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement. - Dimensions & Packaging
- The jaguar design follows the mathematical rule of the golden ratio: 1.618...
The entire project is in vector format, so it can be adapted to any size and proportion. - Tags
- Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
- Production Technology
- The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.
The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though. - Design Challenge
- The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.
The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition. - Research
- Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.
The jaguar was chosen as a symbol that perfectly conveys these elements.
It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location). - Inspiration
- Visual identity for a medieval fencing club.
The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.
It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages. - Project Duration
- This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
- Operation Flow
- The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.
In each context it can be used in a different way.
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