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Heyday Center Idantite Antrepriz by Sha Feng and Jiayi Lu

Heyday Center Idantite Antrepriz by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award Fè in Grafik Competition Category.


FèGrafik· 2025

Heyday Center Idantite Antrepriz

by Sha Feng and Jiayi Lu

Client: HEYDAY Center

A' Design Award Fè Winner in Grafik Category

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The Design

About Heyday Center Idantite Antrepriz

Heyday Center se yon idantite antrepriz ki kreye pou yon sant fòmasyon ki ofri sèvis pèfòmans espòtif, reabilitasyon ak sipò pou etid aletranje. Logo a fòme tankou yon drapo k ap monte, yon fòm ki reprezante pwogrè kontinyèl ak amelyorasyon pèsonèl. Lèt H a konstwi ak de figi senmetrik ki soti nan chif en an, yon fòm pozitif ak yon fòm negatif, pou montre lide rive nan tèt yon somè. Ble a itilize kòm koulè prensipal la pou eksprime rezon, pwofesyonalis ak kalm. Idantite a reflete metòd sant lan ki baze sou done.

The Recognition

About the A' Design Award Fè

Heyday Center Idantite Antrepriz se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Heyday Center Idantite Antrepriz pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Heyday Center Idantite Antrepriz pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
Tags
Branding, Corporate Identity, Sports, Fitness
Design Challenge
The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
Research
The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
Inspiration
The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
Project Duration
The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
Team Members
Creative Director:Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.

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