Freistil Idantite Antrepriz pa Ina Oakley

Dizayn Freistil Idantite Antrepriz pa Ina Oakley se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2025 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2025

Freistil Idantite Antrepriz

pa Ina Oakley

Kliyan: Freistil Praxis Caspary

Gayan A' Design Award Bwonz nan Kategori Grafik

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Gayan Pri Verifye

Verifye Estati Pri pou #171891

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Freistil Idantite Antrepriz

Freistil se yon idantite antrepriz ki te kreye pou yon kabinè fizyoterapi. Idantite a kouvri media enprime ak dijital, ki gen ladan kat vizit, banyè, rad ak yon sit entènèt. Non Freistil vle di style lib e li fè referans ak metòd tretman fleksib yo chwazi pou chak pasyan. Eleman ilistratif yo fè lyen ant metye tradisyonèl ak lide modèn, pandan ke yon logo ki baze sou tèks ak yon efè etirman sijere mouvman ak ouvèti. Konbinezon koulè a itilize mov, koray, blan kase ak ble. Yo te chwazi papye fen ak materyèl dirab, e yo te itilize founisè lokal kote sa te posib.

Rekonesans lan

Konsènan A' Design Award Bwonz

Freistil Idantite Antrepriz se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Freistil Idantite Antrepriz pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Freistil Idantite Antrepriz satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Dimansyon & Anbalaj: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Etikèt: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Teknoloji Pwodiksyon: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Defi Dizayn: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Rechèch: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Enspirasyon: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Dire Pwojè: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Fliks Operasyon: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Patant: buero inaoakley, 2024
Manm Ekip: Ina Oakley and Anne-Marie Bayer
Kredi Imaj: Mockup Maison, Adobe Firefly and Nastasic