Piggy Express Konsepsyon Pèsonaj Mak pa Du Qingyu and Dong Xiuxiu

Dizayn Piggy Express Konsepsyon Pèsonaj Mak pa Du Qingyu and Dong Xiuxiu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2026

Piggy Express Konsepsyon Pèsonaj Mak

pa Du Qingyu and Dong Xiuxiu

Kliyan: Piggy Express Creative Design Team

Gayan A' Design Award Bwonz nan Kategori Grafik

8,918

Gayan Pri Verifye

Verifye Estati Pri pou #173387

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Piggy Express Konsepsyon Pèsonaj Mak

Piggy Express se yon konsepsyon pèsonaj mak ki te kreye pou yon sèvis transpò sou demann. Pèsonaj la devlope ikòn kochon logo mak la pou fè li tounen yon konpayon vwayaj zanmitay. Yon konbinezon koulè ak satirasyon wo ogmante vizibilite vizyèl la pa 42 pousan, epi yon silwèt endepandan kenbe pèsonaj la fasil pou rekonèt nan tout medya yo. Animasyon yo gide itilizatè yo nan travay tankou itilizasyon koupon ak swivi wout. Pèsonaj la te rafine atravè trant seri iterasyon fòm epi li te teste ak plis pase san itilizatè nan vil Lachin yo.

Rekonesans lan

Konsènan A' Design Award Bwonz

Piggy Express Konsepsyon Pèsonaj Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Piggy Express Konsepsyon Pèsonaj Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Piggy Express Konsepsyon Pèsonaj Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
Dimansyon & Anbalaj: The sizes depend of the media where it is applied
Etikèt: Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
Teknoloji Pwodiksyon: The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
Defi Dizayn: The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
Rechèch: This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
Enspirasyon: The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
Dire Pwojè: Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users.
Fliks Operasyon: The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
Manm Ekip: Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan
Kredi Imaj: Piggy Express