Yuplet Branding Idantite Antrepriz by Jake Wilkins

Yuplet Branding Idantite Antrepriz by Jake Wilkins is a highly esteemed winner of the very prestigious 2026 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2026

Yuplet Branding Idantite Antrepriz

by Jake Wilkins

Client: Yuplet

A' Design Award Bwonz Winner in Grafik Category

7,360

Verified Award Winner

Verify Award Status for #175650

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuplet Branding Idantite Antrepriz

Yuplet Branding se yon idantite antrepriz ki te kreye pou yon plas mache pwodwi atizanal ak dirab. Sistèm nan santre sou yon motif kwasan, ki aplike avèk konsistans sou mak tipografik espesyal la, ikonografi, ilistrasyon ak mizanpaj yo. Vèt vif make eksperyans achtè yo, pandan ke mov rich gide vandè yo, sa ki bay chak gwoup itilizatè yon siyal vizyèl klè. Fòm awondi, kontras odasye ak endis mobil-anvan, ki soti nan rechèch ak konsomatè pi jèn yo, elaji idantite a atravè pwen kontak dijital ak enprime. Resous dijital yo te prepare an fòma vektè.

The Recognition

About the A' Design Award Bwonz

Yuplet Branding Idantite Antrepriz se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Yuplet Branding Idantite Antrepriz pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Yuplet Branding Idantite Antrepriz satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Dimensions & Packaging: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Tags: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Production Technology: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Design Challenge: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Research: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspiration: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Project Duration: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Operation Flow: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Team Members: Jake Wilkins