Vitto Fonksyon Prensipal: Idantite Mak pa Atlante Srl

Dizayn Vitto Fonksyon Prensipal: Idantite Mak pa Atlante Srl se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Ajan nan Kategori Konpetisyon Piblisite.

AjanPiblisite· 2026

Vitto Fonksyon Prensipal: Idantite Mak

pa Atlante Srl

Kliyan: Atlante Srl

Gayan A' Design Award Ajan nan Kategori Piblisite

15,375

Gayan Pri Verifye

Verifye Estati Pri pou #178827

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Vitto Fonksyon Prensipal: Idantite Mak

Tèks Liv: Vitto se yon mak manje Italyen ki devlope pou mache Wayòm Ini a ak yon apwòch vizyèl kontanporen. Konsepsyon an entansyonèlman kite kòd ristik ak tradisyonèl yo ki komen nan brandin manje Italyen. Olye sa, li itilize koulè vivid, ilistrasyon senplifye ak tipografi klè pou eksprime enèji, jwèt ak chalè emosyonèl, sa ki kreye yon idantite modèn ak aksesib pou itilizasyon chak jou.

Rekonesans lan

Konsènan A' Design Award Ajan

Vitto Fonksyon Prensipal: Idantite Mak se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Vitto Fonksyon Prensipal: Idantite Mak pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Vitto Fonksyon Prensipal: Idantite Mak se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Vitto is a vibrant Italian food brand for the UK market, designed to balance the craft of premium branding with the accessibility of an everyday essentials product. Its bold colour-coded system, expressive illustration style and playful typography create strong shelf impact, standing out from traditional, rustic competitors, by celebrating Italian passion, lightness and conviviality, to suit modern families.
Etikèt: Vibrant Italian food brand, Bold and shelf-impact packaging, Contemporary Mediterranean lifestyle, Playful and expressive visual identity, Colour-led brand system, Modern and accessible Italian cuisine, Convivial and feel-good food culture
Defi Dizayn: The main challenge was interpreting Italian food culture beyond clichés, transforming a deeply rooted collective memory into a contemporary visual language. The project involved questioning what “Italianity” represents today and redefining it as an evolving cultural narrative rather than a fixed aesthetic code.
Rechèch: The research behind Vitto aimed to reinterpret Italian food culture as a visual identity capable of travelling across borders. We studied the rituals of everyday Italian kitchens, the warmth of shared meals and the vibrant tones of Mediterranean ingredients, analysing how these elements shape a collective perception of “Italianity.” Through colour studies, typographic exploration, and illustration development, we translated these cultural codes into a contemporary graphic system that balances authenticity and accessibility. The result is a distinctive identity that preserves the emotional richness of Italian heritage while adapting it to modern lifestyles, demonstrating how cultural tradition can evolve into a scalable design language with tangible impact on business positioning, consumer perception, and contemporary brand design.
Enspirasyon: The project was inspired by the convivial spirit of Italian food culture and its deep emotional connection to family, community and togetherness. The design draws from traditional Italian ingredients, everyday meals and the joy of shared dining, translated into a fun, accessible aesthetic suited to contemporary lifestyles.
Dire Pwojè: The project began in 2021 with its initial launch in Japan, establishing the brand’s first international presence. In 2023 the range was significantly expanded, marking a key phase of creative and strategic development. In 2024 Vitto entered the UK market, where the latest evolution of the brand identity was finalised and implemented.
Fliks Operasyon: Vitto’s identity was built as a joyful, contemporary food world where colour and simplicity guide every choice. Each pack blends bold hues with playful ingredient illustrations, creating a clear, friendly visual language across categories. In the final range, the unified geometry, vibrant palettes and appetising product focus express a brand that feels upbeat, accessible and instantly recognisable on shelf
Patant: Trademark 2023 Atlante Srl